MAGIC Spell Studios is the entrepreneurial and commercial heart of RIT’s media, arts, and games communities. 

Students embrace our motto “we learn by making things,” by contributing to projects above and beyond their classroom requirements.  Whether for research and independent exploration or in hopes of starting up their own studios and businesses, project teams publish films, games, interactive experiences and more for public distribution through MAGIC.

Maker Program

The goal of the MAGIC Maker program is to provide students with the funding and support to manage their own digital media (games, film, digital media, interactive experiences, digital design and more) projects and prepare them for publication and investment-readiness. 

Traver Creative Technologist (Founders) Program

This new program integrates problem-solving, customer discovery, business model exploration, technology development (including prototyping), business acceleration, and learning frameworks for creative technologists at RIT.  Students with high potential for entrepreneurial success will be supported through mentorship of RIT experts and coaches.

Community Incubator Program

The goal of our Community Incubator Program is to assist indie developers in the Greater Rochester area (including the Finger Lakes and Western New York) who are developing games. We are excited to extend our reach and support beyond the RIT campus: this unique opportunity is for individuals who are not currently RIT students, staff, or faculty.