Traditional topics in operations and supply chain management, including process engineering, capacity analysis, and economic decision-making, are examined with specific focus on how decisions and techniques in these areas impact packaging design, development, and testing.

The interrelationship between packaging and marketing, detailing how the retail consumer package can be used as a marketing tool. Concentrates on a systematic approach to developing an optimum package for a given product to meet the demands of the retail market and end user. Students gain practice in the development of a complete package system.