A Sip of History: Rochester's Fee Brothers
to
A family-owned business since 1864, Fee Brothers, Inc. has undergone significant changes, reinventing itself from a small deli shop in Downtown Rochester to a worldwide name in mixology. However, the family’s resilience, innovation, and commitment to preserving their legacy have remained consistent over five generations. This exhibit explores several aspects of this heritage: the historical context of the brand’s founding, the array of products it has produced, and the evolution of its branding and marketing over the past 160 years.
Exhibition:
March 20 – April 11, 2026
Opening Reception:
Tuesday, March 24
4:30 – 6:30 PM
The event will include guided tours, giveaways, hors d'oeuvres, and mocktails inspired by Fee Brothers’ recipes.
_
This exhibit is curated and installed by the students and faculty of the RIT Museum Studies Program Course: MUSE 354- Exhibition Design, and is made possible by: Jon & Benn Spacher, owners of Fee Brothers Inc.; Ellen Fee & Mary Fee Spacher; and John Aasp, Gallery Director; with support from the Museum Studies Program fund in honor of Founding Director Tina Lent.
