DEPARTMENT OF MIS, MARKETING AND DIGITAL BUSINESS

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Duygu Akdevelioglu

Assistant Professor
Department of MIS, Marketing and Digital Business
Saunders College of Business

2019 Submissions

Published Conference Proceedings

Akdevelioglu, Duygu and Cecilia Ruvalcaba. "Legitimation Networks of Incentivized Wellness." Proceedings of the Academy of Marketing Conference. Ed. John Egan. LONDON, UK: n.p., Web. «

Akdevelioglu, D., & Ruvalcaba, C. (2019). Legitimation of Incentivized Wellness. Academy of Marketing Conference.

Akdevelioglu, D., & Yucel, G. (2019). Poor But Grateful: An Investigation of Low-Income Consumers Coping with Poverty. Association for Consumer Research Annual Conference.

Invited Keynote/Presentation

Akdevelioglu, D., (2019). Tactics of Circumvention: How to Evade CCT's Doppelgänger Brand Images as an Emerging Scholar. Consumer Culture Theory Conference.

Akdevelioglu, D., & Ruvalcaba, C. (2019). Legitimation of Incentivized Wellness. Academy of Marketing Conference.

Akdevelioglu, D., & Yucel, G. (2019). Poor But Grateful: An Investigation of Low-Income Consumers Coping with Poverty. Association for Consumer Research Annual Conference.

Peer Reviewed/Juried Poster Presentation

Akdevelioglu, Duygu and Gul Yucel. "Poor but Grateful: An Investigation of Low-Income Consumers Coping With Poverty." Proceedings of the Association for Consumer Research. Ed. Lauren Block, Rajesh Bagchi, Leonard Lee. Atlanta, Georgia: n.p.. «

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Darline Augustine

Assistant Professor
Department of MIS, Marketing and Digital Business
Saunders College of Business

2019 Submissions

Published Conference Proceedings

Akdevelioglu, Duygu and Gul Yucel. "Poor But Grateful: An Investigation of Low-Income Consumers Coping with Poverty." Proceedings of the Association for Consumer Research Annual Conference. Ed. NA. NA, NA: n.p., 2019. Print. £

Akdevelioglu, Duygu and Cecilia Ruvalcaba. "Legitimation of Incentivized Wellness." Proceedings of the Academy of Marketing Conference. Ed. NA. NA, NA: n.p., 2019. Print. £

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Quang Bui

Assistant Professor
Department of MIS, Marketing and Digital Business
Saunders College of Business

2019 Submissions

Full Length Book

(2019). The Ecosystem of E-Business: Technologies, Stakeholders, and Connections. Bui, S., & Bui, Q.

Journal Paper

Bui, Quang (Neo), Ezekiel Leo, and Adelakun Olayele. "Exploring Complexity and Contradiction in Information Technology Outsourcing: A Set-Theoretical Approach." Journal of Strategic Information Systems 28. 3 (2019): 330-355. Web. £

Levy, Matthew and Quang (Neo) Bui. "How Field-Level Institutions Become a Part of Organizations: A Study of Enterprise Architecture as a Tool for Institutional Change." Information and Organization 29. 4 (2019): 1-23. Web. £

Levy, M., & Bui, Q. (2019). How Field-Level Institutions Become a Part of Organizations: A Study of Enterprise Architecture as a Tool for Institutional Change. Information and Organization. 29. 1-23.

Bui, Q., Leo, E., & Olayele, A. (2019). Exploring Complexity and Contradiction in Information Technology Outsourcing: A Set-Theoretical Approach. Journal of Strategic Information Systems. 28. 330-355.

Book Chapter

Bui, Son and Quang (Neo) Bui. "An Empirical Investigation of Equity-Based Crowdfunding Campaigns in the United States." The Ecosystem of E-Business: Technologies, Stakeholders, and Connections. New York, NY: Springer, 2019. NA. Print. £

(2019). An Empirical Investigation of Equity-Based Crowdfunding Campaigns in the United States. The Ecosystem of E-Business: Technologies, Stakeholders, and Connections. Bui, S., & Bui, Q.

Published Conference Proceedings

Bui, Quang (Neo), Ezekiel Leo, and Adelakun Olayele. "Achieving Strategic Innovation through Information Technology Outsourcing: A Configurational Approach." Proceedings of the Americas Conference on Information Systems. Ed. NA. NA, NA: n.p., 2019. Print. £

Bui, Q., Leo, E., & Olayele, A. (2019). Achieving Strategic Innovation through Information Technology Outsourcing: A Configurational Approach. Americas Conference on Information Systems.

Invited Article/Publication

Levy, M., & Bui, Q. (2019). How Field-Level Institutions Become a Part of Organizations: A Study of Enterprise Architecture as a Tool for Institutional Change. Information and Organization. 29. 1-23.

Bui, Q., Leo, E., & Olayele, A. (2019). Exploring Complexity and Contradiction in Information Technology Outsourcing: A Set-Theoretical Approach. Journal of Strategic Information Systems. 28. 330-355.

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Deborah Colton

Associate Professor
Department of MIS, Marketing and Digital Business
Saunders College of Business

2019 Submissions

Published Conference Proceedings

Colton, Deborah. "Social Brand Stars: Brands and Their Influencers." Proceedings of the 14th Annual Business Research Consortium Conference. Ed. NA. NA, NA: n.p., 2019. Print. £

Colton, D., (2019). Social Brand Stars: Brands and Their Influencers. 14th Annual Business Research Consortium Conference.

Invited Keynote/Presentation

Colton, D., (2019). Social Brand Stars: Brands and Their Influencers. 14th Annual Business Research Consortium Conference.

Colton, D., (2019). Experiential Marketing: A Sales Pitch, A Conference and A Good Cause. 14th Annual Business Research Consortium Conference.

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Sean Hansen

Associate Professor
Department of MIS, Marketing and Digital Business
Saunders College of Business

2019 Submissions

Journal Paper

Hansen, Sean and A. James Baroody. "Electronic Health Records and the Logics of Care: Complementarity and Conflict in the U.S. Healthcare System." Information Systems Research. (2019): 1-19. Web. £

Liu, M., Hansen, S., & Tu, Q. (2019). Keeping the family together: Sustainability and modularity in community source development. Information and Organization. 30. .

Invited Article/Publication

Liu, M., Hansen, S., & Tu, Q. (2019). Keeping the family together: Sustainability and modularity in community source development. Information and Organization. 30. .

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Manlu Liu

Associate Professor
Department of MIS, Marketing and Digital Business, Department of Finance and Accounting
Saunders College of Business

2019 Submissions

Journal Paper

Liu, Manlu, Kean Wu, and Jennifer Xu. "How will Blockchain Technology Impact Auditing and Accounting: Permissionless vs Permissioned Blockchain." Current Issues in Auditing. (2019): NA. Print. £

Liu, Manlu, et al. "Textual Analysis for Risk Profiles from 10-K Filings: Evidence from Audit Opinions." CPA Journal. (2019): NA. Print. £

Liu, M., Wu, K., Yang, R., & Yu, Y. (2019). Textual Analysis for Risk Profiles from 10-K Filings: Evidence from Audit Opinions. CPA Journal. . .

Liu, M., Wu, K., & Xu, J. (2019). How will Blockchain Technology Impact Auditing and Accounting: Permissionless vs Permissioned Blockchain. Current Issues in Auditing. 13. A19-A29.

Liu, M., Hansen, S., & Tu, Q. (2019). Keeping the family together: Sustainability and modularity in community source development. Information and Organization. 30. .

Invited Article/Publication

Liu, M., Wu, K., Yang, R., & Yu, Y. (2019). Textual Analysis for Risk Profiles from 10-K Filings: Evidence from Audit Opinions. CPA Journal. . .

Liu, M., Wu, K., & Xu, J. (2019). How will Blockchain Technology Impact Auditing and Accounting: Permissionless vs Permissioned Blockchain. Current Issues in Auditing. 13. A19-A29.

Liu, M., Hansen, S., & Tu, Q. (2019). Keeping the family together: Sustainability and modularity in community source development. Information and Organization. 30. .

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Emi Moriuchi

Assistant Professor
Department of MIS, Marketing and Digital Business
Saunders College of Business

2019 Submissions

Full Length Book

Moriuchi, Emi. Social Media Marketing: Strategies in Utilizing Consumer-Generated Content. 2nd ed. NA, NA: Business Expert Press, 2019. Print. £

(2019). Social Media Marketing: Strategies in Utilizing Consumer-Generated Content, 2nd Ed.. Moriuchi, E.,

Journal Paper

Moriuchi, Emi. "Okay, Google!: An Empirical Study On Voice Assistants On Consumer Engagement And Loyalty." Psychology and Marketing. (2019): 1-13. Print. £

Moriuchi, Emi and Michael Basil. "The Sustainability of Ohanami Cherry Blossom Festivals as a Cultural Icon." Sustainability 11. 6 (2019): 1820. Web. £

Moriuchi, Emi and Ikuo Takahashi. "Integrated Consumer Shopping Decision Model: A Japanese Online Supermarket Context." Journal of Marketing Channels 25. 2-3 (2019): NA. Print. £

Moriuchi, E., & Basil, M. (2019). The Sustainability of Ohanami Cherry Blossom Festivals as a Cultural Icon. Sustainability. 11. 1820.

Moriuchi, E., & Takahashi, I. (2019). Integrated Consumer Shopping Decision Model: A Japanese Online Supermarket Context. Journal of Marketing Channels. 25. .

Moriuchi, E., (2019). Okay, Google!: An Empirical Study On Voice Assistants On Consumer Engagement And Loyalty. Psychology and Marketing. . 1-13.

Book Chapter

(2019). . Social Media Marketing: Strategies in Utilizing Consumer-Generated Content, 2nd Ed.. Moriuchi, E.,

Published Conference Proceedings

Moriuchi, Emi. "Myth or Reality : A Mixed Method Approach toward Americans' and Swedes' Belief and Attitude toward Racial Diversity in Ads." Proceedings of the Workshop in Racial and Ethnic Diversity in Ads. Ed. NA. NA, NA: n.p., 2019. Print. £

Ackerman, David and Emi Moriuchi. "Louis Vuitton at Yale: College Choice and the Extended Self." Proceedings of the Marketing Educator's Association. Ed. NA. NA, NA: n.p., 2019. Print. £

Moriuchi, Emi and Ikuo Takahashi. "Perceived value, Trust and engagement of Japanese online consumers in an e-commerce secondary marketplace." Proceedings of the Royal Bank International Research Seminar. Ed. NA. NA, NA: n.p., 2019. Print. £

Moriuchi, Emi and Mario Gonzalez-Fuentes. "Does Reviewer's Perceived Ethnicity make an Online Review more." Proceedings of the Society for Marketing Advances. Ed. NA. NA, NA: n.p., 2019. Print. £

Moriuchi, E., & Gonzalez-Fuentes, M. (2019). Does Reviewer's Perceived Ethnicity make an Online Review more "Helpful"?: An Empirical Study on Online Reviews. Society for Marketing Advances.

Moriuchi, E., & Takahashi, I. (2019). Perceived value, Trust and engagement of Japanese online consumers in an e-commerce secondary marketplace. Royal Bank International Research Seminar.

Ackerman, D., & Moriuchi, E. (2019). Louis Vuitton at Yale: College Choice and the Extended Self.. Marketing Educator's Association.

Moriuchi, E., (2019). Myth or Reality : A Mixed Method Approach toward Americans' and Swedes' Belief and Attitude toward Racial Diversity in Ads. Workshop in Racial and Ethnic Diversity in Ads.

Invited Article/Publication

Moriuchi, E., & Basil, M. (2019). The Sustainability of Ohanami Cherry Blossom Festivals as a Cultural Icon. Sustainability. 11. 1820.

Moriuchi, E., & Takahashi, I. (2019). Integrated Consumer Shopping Decision Model: A Japanese Online Supermarket Context. Journal of Marketing Channels. 25. .

Moriuchi, E., (2019). Okay, Google!: An Empirical Study On Voice Assistants On Consumer Engagement And Loyalty. Psychology and Marketing. . 1-13.

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Rajendran Murthy

Associate Professor
Department of MIS, Marketing and Digital Business
Saunders College of Business

2019 Submissions

Journal Paper

Kesgin, Muhammet and Rajendran S Murthy. "Consumer engagement: the role of social currency in online reviews." Service Industries Journal 39. 7-8 (2019): 609-636. Web. £

Kesgin, Muhammet, Rajendran S Murthy, and Linden W Pohland. "Residents as destination advocates: the role of attraction familiarity on destination image." Journal of Hospitality and Tourism Insights 2. 1 (2019): 55-74. Web. £

Kesgin, M., Murthy, R., & Pohland, L. (2019). Residents as destination advocates: the role of attraction familiarity on destination image. Journal of Hospitality and Tourism Insights. 2. 55-74.

Kesgin, M., & Murthy, R. (2019). Consumer engagement: the role of social currency in online reviews. Service Industries Journal. 39. 609-636.

Published Conference Proceedings

Murthy, Rajendran S and Muhammet Kesgin. "An Affordances Approach to Social Media Engagement." Proceedings of the International Hospitality Information Technology Association (iHITA) Annual Conference 2019. Ed. Thomas Schrier and John Farrish. NA, NA: n.p., 2019. Print. £

Murthy, R., (2019). Certified Benefit Corporations: A Survival Analysis of Hybridity. Society for Marketing Advances.

Murthy, R., & Kesgin, M. (2019). An Affordances Approach to Social Media Engagement. International Hospitality Information Technology Association(iHITA) Annual Conference 2019.

Invited Article/Publication

Kesgin, M., Murthy, R., & Pohland, L. (2019). Residents as destination advocates: the role of attraction familiarity on destination image. Journal of Hospitality and Tourism Insights. 2. 55-74.

Kesgin, M., & Murthy, R. (2019). Consumer engagement: the role of social currency in online reviews. Service Industries Journal. 39. 609-636.

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Victor Perotti

Professor
Department of MIS, Marketing and Digital Business
Saunders College of Business

2019 Submissions

Journal Paper

Tuten, T., & Perotti, V. (2019). Lies, Brands, and Social Media. Qualitative Market Research - An International Journal. . .

Invited Keynote/Presentation

Wu, K., Yu, Y., Perotti, V., & Xu, C. (2019). Finding the Next Unicorn Using Social Network Analysis. Conference on Intelligent Information Retrieval in Accounting and Finance.

Invited Article/Publication

Tuten, T., & Perotti, V. (2019). Lies, Brands, and Social Media. Qualitative Market Research - An International Journal. . .

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