DEPARTMENT OF MIS, MARKETING AND ANALYTICS
To view listing from a different department, select department name from the right.Duygu Akdevelioglu
Assistant Professor
Department of MIS, Marketing and Analytics
Saunders College of Business
2019 Submissions
Published Conference Proceedings
Akdevelioglu, D., & Ruvalcaba, C. (2019). Legitimation of Incentivized Wellness. Academy of Marketing Conference.
Akdevelioglu, D., & Yucel, G. (2019). Poor But Grateful: An Investigation of Low-Income Consumers Coping with Poverty. Association for Consumer Research Annual Conference.
Invited Keynote/Presentation
Akdevelioglu, D., (2019). Tactics of Circumvention: How to Evade CCT's Doppelgänger Brand Images as an Emerging Scholar. Consumer Culture Theory Conference.
Akdevelioglu, D., & Yucel, G. (2019). Poor But Grateful: An Investigation of Low-Income Consumers Coping with Poverty. Association for Consumer Research Annual Conference.
Akdevelioglu, D., & Ruvalcaba, C. (2019). Legitimation of Incentivized Wellness. Academy of Marketing Conference.
Quang Bui
Associate Professor
Department of MIS, Marketing and Analytics
Saunders College of Business
2019 Submissions
Full Length Book
(2019). The Ecosystem of E-Business: Technologies, Stakeholders, and Connections. Bui, S., & Bui, Q.
Book Chapter
(2019). An Empirical Investigation of Equity-Based Crowdfunding Campaigns in the United States. The Ecosystem of E-Business: Technologies, Stakeholders, and Connections. Bui, S., & Bui, Q.
Published Conference Proceedings
Bui, Q., Leo, E., & Olayele, A. (2019). Achieving Strategic Innovation through Information Technology Outsourcing: A Configurational Approach. Americas Conference on Information Systems.
Invited Article/Publication
Bui, Q., Leo, E., & Olayele, A. (2019). Exploring Complexity and Contradiction in Information Technology Outsourcing: A Set-Theoretical Approach. Journal of Strategic Information Systems. 28. 330-355.
Levy, M., & Bui, Q. (2019). How Field-Level Institutions Become a Part of Organizations: A Study of Enterprise Architecture as a Tool for Institutional Change. Information and Organization. 29. 1-23.
Deborah Colton
Associate Professor
Department of MIS, Marketing and Analytics
Saunders College of Business
2019 Submissions
Published Conference Proceedings
Colton, D., (2019). Social Brand Stars: Brands and Their Influencers. 14th Annual Business Research Consortium Conference.
Invited Keynote/Presentation
Colton, D., (2019). Social Brand Stars: Brands and Their Influencers. 14th Annual Business Research Consortium Conference.
Colton, D., (2019). Experiential Marketing: A Sales Pitch, A Conference and A Good Cause. 14th Annual Business Research Consortium Conference.
Sean Hansen
Professor
Department of MIS, Marketing and Analytics
Saunders College of Business
2019 Submissions
Invited Article/Publication
Hansen, S., Gogan, J., Baxter, R., & Garfield, M. (2019). Informed collaboration in health care: An embedded-cases study in geriatric telepsychiatry. Information Systems Journal. 29. 514–547.
Emi Moriuchi
Associate Professor
Department of MIS, Marketing and Analytics
Saunders College of Business
2019 Submissions
Full Length Book
(2019). Social Media Marketing: Strategies in Utilizing Consumer-Generated Content, 2nd Ed.. Moriuchi, E.,
Book Chapter
(2019). . Social Media Marketing: Strategies in Utilizing Consumer-Generated Content, 2nd Ed.. Moriuchi, E.,
Published Conference Proceedings
Moriuchi, E., (2019). Myth or Reality : A Mixed Method Approach toward Americans' and Swedes' Belief and Attitude toward Racial Diversity in Ads. Workshop in Racial and Ethnic Diversity in Ads.
Moriuchi, E., & Gonzalez-Fuentes, M. (2019). Does Reviewer's Perceived Ethnicity make an Online Review more "Helpful"?: An Empirical Study on Online Reviews. Society for Marketing Advances.
Moriuchi, E., & Takahashi, I. (2019). Perceived value, Trust and engagement of Japanese online consumers in an e-commerce secondary marketplace. Royal Bank International Research Seminar.
Ackerman, D., & Moriuchi, E. (2019). Louis Vuitton at Yale: College Choice and the Extended Self.. Marketing Educator's Association.
Invited Article/Publication
Moriuchi, E., & Basil, M. (2019). The Sustainability of Ohanami Cherry Blossom Festivals as a Cultural Icon. Sustainability. 11. 1820.
Moriuchi, E., & Takahashi, I. (2019). Integrated Consumer Shopping Decision Model: A Japanese Online Supermarket Context. Journal of Marketing Channels. 25. .
Moriuchi, E., (2019). Okay, Google!: An Empirical Study On Voice Assistants On Consumer Engagement And Loyalty. Psychology and Marketing. . 1-13.
Rajendran Murthy
Associate Professor
Department of MIS, Marketing and Analytics
Saunders College of Business
2019 Submissions
Published Conference Proceedings
Murthy, R., & Kesgin, M. (2019). An Affordances Approach to Social Media Engagement. International Hospitality Information Technology Association(iHITA) Annual Conference 2019.
Murthy, R., (2019). Certified Benefit Corporations: A Survival Analysis of Hybridity. Society for Marketing Advances.
Invited Article/Publication
Kesgin, M., Murthy, R., & Pohland, L. (2019). Residents as destination advocates: the role of attraction familiarity on destination image. Journal of Hospitality and Tourism Insights. 2. 55-74.
Kesgin, M., & Murthy, R. (2019). Consumer engagement: the role of social currency in online reviews. Service Industries Journal. 39. 609-636.
Victor Perotti
Professor
Department of MIS, Marketing and Analytics
Saunders College of Business
2019 Submissions
Invited Keynote/Presentation
Wu, K., Yu, Y., Perotti, V., & Xu, C. (2019). Finding the Next Unicorn Using Social Network Analysis. Conference on Intelligent Information Retrieval in Accounting and Finance.
Invited Article/Publication
Tuten, T., & Perotti, V. (2019). Lies, Brands, and Social Media. Qualitative Market Research - An International Journal. . .
Jesse Redlo
Department of MIS, Marketing and Analytics
Saunders College of Business
2019 Submissions
Invited Keynote/Presentation
Redlo, J., (2019). Video Instruction for Online Restaurant Management Concepts. Open SUNY Effective Practices Conference.
Jing Tang
Assistant Professor
Department of MIS, Marketing and Analytics
Saunders College of Business
2019 Submissions
Published Conference Proceedings
Tang, J., Gong, Y., & Zhao, X. (2019). Configurations of distribution strategies: Evidence from Retailing Industry. 13th International Conference on Operations and Supply Chain Management (ICOSCM).
Amatullo, M., Lyytinen, K., & Tang, J. (2019). Measuring a Design Attitude in Accelerating Social Innovation: Scale Development and Validation. Academy of Management Annual Meeting.
Tang, J., Evans, J., Lyytinen, K., & Singh, J. (2019). IT Leader Effectiveness and Knowledge Use Mechanisms for Boundary Spanning. International Conference on Information Systems.
Tang, J., Singh, J., & Lyytinen, K. (2019). The Power of Negative Reviews on a Freemium Platform: An Event Study of Pay-for-Negative Regulation. International Conference on Information Systems.
Ali Tosyali
Assistant Professor
Department of MIS, Marketing and Analytics
Saunders College of Business
2019 Submissions
Invited Article/Publication
Tosyali, A., Kim, J., Choi, J., & Jeong, M. (2019). Regularized asymmetric nonnegative matrix factorization for clustering in directed networks. Pattern Recognition Letters. . .