DEPARTMENT OF MIS, MARKETING AND ANALYTICS
To view listing from a different department, select department name from the right.Quang Bui
Associate Professor
Department of MIS, Marketing and Analytics
Saunders College of Business
2012 Submissions
Published Conference Proceedings
Bui, Q., (2012). Making Connections: A Typological Theory on Enterprise Architecture Features and Organizational Outcomes. Americas Conference on Information Systems.
Bui, Q., (2012). Dominant Designs for Widespread Adoption? The Case of Alternative Designs in the Diffusion of Enterprise Architecture. Diffusion Interest Group in Information Technology (DIGIT) Workshop.
Invited Article/Publication
Markus, M., & Bui, Q. (2012). Going Concerns: The Governance of Interorganizational Coordination Hubs. Journal of Management Information Systems. 28. 163-197.
Deborah Colton
Associate Professor
Department of MIS, Marketing and Analytics
Saunders College of Business
2012 Submissions
Invited Article/Publication
Colton, D., (2012). The role of retailer mindset and promotional resources in strengthening online brands. Journal of Brand Management. 20. 28-40.
Neil Hair
Associate Professor
Department of MIS, Marketing and Analytics
Saunders College of Business
2012 Submissions
Full Length Book
(2012). Online Consumer Behavior: Theory And Research İn Social Media, Advertising, And E-Tail. Boveda Lambie, A., & Hair, N.
Book Chapter
(2012). Advertising versus Invertising: The influence of social media B2C efforts on consumer attitudes and brand relationships. Online Consumer Behavior: Theory And Research İn Social Media, Advertising, And E-Tail. Boveda Lambie, A., & Hair, N.
Invited Article/Publication
Hair, N., Barnes, S., & Hadija, Z. (2012). Why we ignore advertising in online social networks. Qualitative Market Research - An International Journal. 15. .
Hair, N., Rose, S., Clark, M., & Samoeul, P. (2012). Online Customer Experience in e-Retailing: An empirical model of Antecedents and Outcomes. Journal of Retailing. . .
Hair, N., Wetsch, L., Hull, C., Hung, Y., & Perotti, V. (2012). Market Orientation in Digital Entrepreneurship: Advantages and Challenges in a Web 2.0 Networked World. International Journal of Innovation and Technology Management. . .
Hair, N., (2012). Special Edition: Social Media for Marketing and Advertising. International Journal of Internet Marketing and Advertising. . .
Sean Hansen
Professor
Department of MIS, Marketing and Analytics
Saunders College of Business
2012 Submissions
Published Conference Proceedings
Hansen, S., Gogan, J., & Baxter, R. (2012). Distributed Cognition in Geriatric Telepsychiatry. 45th Hawaii International Conference on System Sciences (HICSS'12).
Baroody, A., & Hansen, S. (2012). Spinning the Web of Care: Logics of Information Integration in the Healthcare Marketplace. Americas Conference on Information Systems (AMCIS'12).
Gal, U., Hansen, S., & Tan, B. (2012). Collaborative Infrastructures for Distributed Work: The Case of Haier's 1000-Day Information Revolution.. International Conference on Information Systems.
Baroody, A., & Hansen, S. (2012). Changing Perspectives: Institutional Logics of Adoption and Use of Health Information Technology. International Conference on Information Systems.
Hansen, S., Robinson, W., & Lyytinen, K. (2012). Computing Requirements: Cognitive Approaches to Distributed Requirements Engineering. 45th Hawaii International Conference on System Sciences (HICSS'12).
Hansen, S., (2012). Requirements in the Wild � A Socio-Technical Perspective on Requirements Engineering. Annual Meeting of the Academy of Management (AoM'12).
Invited Article/Publication
Bateman, P., Pike, J., Berente, N., & Hansen, S. (2012). Time for a Post-Mortem?: Business Professionals' Perspectives on the Disillusionment of Virtual Worlds. Journal of Virtual Worlds Research. . .
Rick Mislan
Senior Lecturer
Department of MIS, Marketing and Analytics
Saunders College of Business
2012 Submissions
Published Conference Proceedings
Katz, Eric, Richard P. Mislan, and Bryan Lee. "Over-the-Air Penetration Testing." Proceedings of the CERIAS Annual Information Security Symposium 2012. West Lafayette, IN: n.p., 2012. Print. *
Full Patent
(2012). Apparatus and system for electronic device interrogation and data extraction.
Emi Moriuchi
Associate Professor
Department of MIS, Marketing and Analytics
Saunders College of Business
2012 Submissions
Published Conference Proceedings
Moriuchi, E., Diamantopolous, A., & Jackson, P. (2012). Bicultural Consumption Behavior: An Experimental Study on Shin Japanese-Americans' Perceptions and Buying Intentions towards Hedonic and Utilitarian Products. AMA.
Rajendran Murthy
Associate Professor
Department of MIS, Marketing and Analytics
Saunders College of Business
2012 Submissions
Published Conference Proceedings
Angelis, J., & Sriramachandramurthy, R. (2012). Are Innovative Companies also More Interactive? Evidence from Company Websites. INFORMS.
Invited Article/Publication
Sashittal, H., Sriramachandramurthy, R., & Hodis, M. (2012). Case Version: Targeting college students on Facebook? How to stop wasting your money. Harvard Business Review. . .
Sashittal, H., Sriramachandramurthy, R., & Hodis, M. (2012). Targeting college students on Facebook? How to stop wasting your money. Business Horizons. 55. 495-507.
Victor Perotti
Professor
Department of MIS, Marketing and Analytics
Saunders College of Business
2012 Submissions
Published Conference Proceedings
Hickerson, A., & Perotti, V. (2012). Rise Above the Crowd: A Quasi-Experiment in Journalistic Event Coverage Using Mobile Phones and Billboards. 2012 ICA Mobile Preconference Workshop.
Invited Keynote/Presentation
Perotti, V., (2012). Digital Entrepreneurship. RIT 2012 Entrepreneurs Conference.
Johanson, M., Mandell, H., & Perotti, V. (2012). Big Bird in the Classroom: How Twitter and Other Social Media Can Improve Learning. RIT Faculty Institute on Teaching and Learning 2012.
Invited Article/Publication
Hair, N., Wetsch, L., Hull, C., Perotti, V., & Hung, Y. (2012). MARKET ORIENTATION IN DIGITAL ENTREPRENEURSHIP: ADVANTAGES AND CHALLENGES IN A WEB 2.0 NETWORKED WORLD. International Journal of Innovation and Technology Management. . .
O'Neil, B., Perotti, V., Tu, Q., & Ward, J. (2012). Expanding on Innovation. BizEd Magazine. XI. 48-50.
Bryan Reinicke
Associate Professor
Department of MIS, Marketing and Analytics
Saunders College of Business
2012 Submissions
Invited Article/Publication
Reinicke, B., (2012). Systems Analysis and Design: Know your audience. Information Systems Education Journal. 10. 82-86.
Reinicke, B., (2012). It's 2012, so why am I driving a 1972 bug?. IEEE Computer. 45. 100-103.
Qiang Tu
Professor
Department of MIS, Marketing and Analytics
Saunders College of Business
2012 Submissions
Published Conference Proceedings
Liu, M., Hansen, S., & Tu, Q. (2012). Organizational Control in Community Source Projects. SIGBPS Workshop on Business Processes and Services.