Three multidisciplinary teams of undergraduate students from RIT were recognized for their unique designs in the 2016 Paperboard Packaging Alliance Student Design Challenge. The student competition is part of the annual Pack Expo International, held in Chicago, one of the largest trade shows for the packaging industry. Design challenge competitors represented 13 colleges and universities including RIT. Participants were asked this year to design an unconventional, innovative premium package for dry goods food that contains a structural component that enhances its function and stands out on upscale grocery store shelves.
Team L’Orto placed second overall in the competition with a unique packaging solution for single servings of pasta in a colorful, re-usable, multi-packet container. Team L’Orto students are Wentian Chen, Nathan Gamson, Grace Milton and Marina Solis. Their package is composed of three components, each of which contains pasta made with different root vegetables. The consumer interacts with each package as though he or she is picking the vegetable from the earth. The vintage Italian pasta graphics and illustrations enhance and complement the package forms, said Lorrie Frear, associate professor of graphic design in RIT’s College of Imaging Arts and Sciences.
“This solution is an upscale and innovative solution to a pasta package which distinguishes it at the point of sale,” said Frear, who co-taught the class with Bill Wynkoop, packaging science adjunct faculty member.
Excerpted from: Michelle Cometa, Nov. 16, 2016. Three RIT student teams recognized at Paperboard Packaging Alliance design competition: Students’ creative and sustainable packaging design takes second place in national event. Read the full story at: https://www.rit.edu/news/story.php?id=58219