Strategic Business Analytics Specialization
Topic
Advanced Analytics
Subtopic
Business Intelligence & Dashboards
Cost: Free Trial or subscription
Duration: 40 Hour(s)
Certification Available: Yes
Course Level: Advanced
Prerequisites: Background in statics with R or other programming language
Administered By: Coursera/Essec Business School
Description
This specialization is designed for students, business analysts, and data scientists who want to apply statistical knowledge and techniques to business contexts.
What You'll Learn
Youíll engage in hands-on case studies in real business contexts: examples include predicting and forecasting events, statistical customer segmentation, and calculating customer scores and lifetime value. Courses include Foundations of strategic business analytics, Foundations of marketing analytics, Case studies in business analytics with Accenture, Capstone: Create value from open data.