An important designer and design theorist, Ladislav Sutnar (1897–1976) was educated in Prague. He taught at the State School of Graphic Arts, Prague, from 1923–36. He was well-known for his work in the publishing community as well as for his work as a stage and exhibit designer. He travelled to New York as exhibition designer for the 1939 World’s Fair Czech Pavilion. He remained in the United States and became one of the leading graphic design forces of the 1940s–1950s.
Notable among his contributions were his corporate identity work for Addox business Machines and his conceptualization and implementation of “information design” for the Sweets Industrial Catalogs. Sutnar published many articles and books but is perhaps best known for his books: Visual Design in Action and Package Design.