A Jordan Headshot

A Jordan

Assistant Professor

School of Design
College of Art and Design

585-475-6158
Office Location

A Jordan

Assistant Professor

School of Design
College of Art and Design

585-475-6158

Currently Teaching

IDEA-112
3 Credits
This course will serve as a survey of contemporary design through the lens of women designers. Content will center on the contributions made by women designers working from 1980s to present day, and examine the complex external factors impacting women in design such as: gender dynamics, societal expectations, invisibility, and collaboration. Exemplars will be presented from the fields of architecture, industrial design, graphic design, textile design, game design and interaction, new media design, information design, jewelry design, furniture design, 3D digital design, and fashion design. Lectures will be complemented by guest speakers, videos, discussion, research projects, presentations, and critical essay writing.
VCDE-708
3 Credits
This course examines the historical, theoretical, and perceptual aspects of typography for print and screen use. Grid structure, composition, hierarchy, message conveyance, and formal aspects of typographic design are explored with an emphasis on developing harmonious type and image integration into cohesive, sequential design applications. How temporal structural elements such as rhythm and pacing affect visual communication in a dynamic medium is also investigated and applied.
VCDE-717
3 Credits
This course investigates a systems thinking approach for the purpose of clear, unified communication. The complexity of multiple components are integrated into a common framework to solve graphic design problems. Conceptual mapping, design process strategies, user-centric goals, visual symbolism, the balance of design with cultural, environmental and technological factors, design writing, and design evaluation are integrated into the course. Both theoretical and applied problems will be developed.
VCDE-742
3 Credits
This course explores the importance of reader and user responses to written and visually presented information. Problem-solving, functional requirements, information transmission, accessibility and design structure are integrated while investigating a variety of formats (i.e. charts, diagrams, business forms, tables, maps, instructional materials, wayfinding systems, and technical data.) Applied problems are solved through principles of language, structure, diagrammatic interpretation and the visual display of information. Solutions will be developed for both print media and digital use (i.e. mobile devices, computer screens, kiosks, etc.).
VCDE-799
1 - 4 Credits
Visual Communication Design Independent Study will allow students to obtain instruction in specialized areas of interest to enhance their individual course of study. Working with a faculty adviser, students will propose a focused curriculum related to their academic and/or future career interests. Visual Communication Design Independent Study students must obtain permission of an instructor to enroll.**NOTE: Student must have a minimum 3.0 GPA **

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