Bruce Myers
Associate Professor
Bruce Myers
Associate Professor
Bio
Dr. Bruce Leigh Myers is an Associate Professor in the Department of Packaging and Graphic Media Science in the College of Engineering Technology at Rochester Institute of Technology. His research agenda includes user adoption and the evaluation of metrics utilized in the graphic communication industry. He serves on the board of directors of The Technical Association of the Graphic Arts (TAGA), is an IDEAlliance certified G7 expert, and consults worldwide on the topics of color measurement, process control, and brand color control initiatives.
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In the News
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July 2, 2025
Shoppers are trading down to store brands without even realizing it
NBC News speaks to Bruce Myers, professor and program director in the Department of Packaging and Graphic Media Science, about private labeling of packages.
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September 2, 2020
Two faculty members named to endowed professorships
Barbara Birkett and Gregory D’Amico were appointed to two of the Department of Graphic Media Science and Technology’s prestigious endowed professorships this fall. Birkett assumes the role of the Paul and Louise Miller Endowed Professorship. D’Amico will serve as the Gravure Endowed Professor.
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May 21, 2020
Podcast: The Evolution of Printing
Intersections: The RIT Podcast, Ep. 37: Printing, a storied industry, continues to see an evolution. RIT alumnus Henry Freedman and Professors Robert Eller and Bruce Myers discuss the strength of the industry, the rise of inkjet printing and the role RIT plays in developing professionals who can take the printing industry to the next level.