Matthew Vollmer

Lecturer

Department of MIS, Marketing, and Analytics

Saunders College of Business

mvollmer@saunders.rit.edu

585-475-2284

Office Location

LOW-2306

Matthew Vollmer

Lecturer

Department of MIS, Marketing, and Analytics

Saunders College of Business

Bio

With over 15 years of professional business experience, including owning and operating his own business, Dr. Vollmer brings a blend of pragmatic experience and social science research to Saunders College of Business. After years of customer-facing business development roles, Dr. Vollmer became fascinated with better understanding the consumer experience and unveiling consumers’ motivations for making purchasing decisions.

Dr. Vollmer has been devoted to better understanding consumer experiences and the influence technology has on those experiences. His research has included consumer’s technology acceptance of Artificial Intelligence, journalistic coverage and public perceptions of emerging technologies, dissemination of disinformation across social media, digital media’s influence on people’s feelings of loneliness, and digitally mediated communication of sexual consent among college students.

In the classroom, Dr. Vollmer remains focused on helping students discover how emerging technologies can be used as a competitive advantage for aspiring marketing professionals, and how technology will continue to change the marketing and business landscape throughout their careers. After providing historical context to explain the development of the current business environment, he encourages students to imagine what is possible for the future by exercising their critical thinking skills and encouraging students to remain solutions-focused in their work.

Dr. Vollmer is also an alumnus of RIT (M.S. Media Arts and Technology, 2018) thrilled to be “back home” on the RIT campus. If you can’t find him in his office, you might catch him grabbing a coffee at Java’s before running off to a guest lecture, documentary screening, or other amazing events on campus.

mvollmer@saunders.rit.edu

585-475-2284

Personal Links

Personal Website

Curriculum Vitae

Google Scholar

Areas of Expertise

Consumer Behavior

Communication

Social Science

Currently Teaching

BANA-255

Data Literacy, Analytics, and Decision Making

3 Credits

This course serves as an introduction to the uses (and potential misuses) of data in a wide variety of social settings, including the exploration of contemporary techniques to analyze such data. Data acquisition, cleansing, management, analysis, and visualization will be addressed through hands-on projects. Project work will include contemporary social problems addressed using a dynamic set of resources and technologies. An emphasis will be placed on how insights gleaned from data analysis can be used to guide individual and group decision-making scenarios.

HSPT-489

Special Topics

1 - 3 Credits

This is an innovative course not currently in the approved curriculum. When the topic and course outline are approved by the department chair, the course will be available to students for registration. The course may be taken more than once since many topics can be offered under this course number and title.

MKTG-350

Consumer Behavior

3 Credits

A study of the determinants of buying behaviors. Emphasis is on identifying target markets and customer needs, internal and external influences on lifestyle and understanding the buying decision process.

MKTG-776

Product and Brand Management

3 Credits

An essential element of corporate success is the management of products and brands. Firms in both consumer and commercial industries often manage their marketing strategies and tactics through the activities of their product and brand managers. This course will examine the role of product and brand managers in the development and execution of strategies that deliver value to targeted customers and grow the business. The role of product and brand managers will be examined through all phases of the firm's product and brand life cycle. The course emphasizes the decisions that firms expect product and brand managers to make to achieve market share and financial objectives.