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Public Training Programs

Orientation to the Graphic Arts, Printing and Digital Communications Industries

Tuesday, August 15, 2017 to Thursday, August 17, 2017

Years ago, the Orientation to the Graphic Arts was a mandatory course for everyone entering the industry. Overtime however, the changes in technology and the emerging digital communications industry made that course obsolete. While there is still the need for an Orientation course, today it has to include internet and mobile communication in the emerging cross – channel or Omni-Channel age.

This course is designed for anyone requiring a solid foundation to Graphic Arts, Printing and Digital Communications Industries. This includes staff working in production as well as others working in affiliated positions such as: designers, print / media buyers, sales and customer service reps, administrators and managers, HR and AR staff (accounts receivable). 

This three-day course is designed for anyone who needs a strong foundation in the fundamentals and how they are evolving and changing. Offered at the award winning Rochester Institute of Technology this combines industry expert lecture, hands on demonstrations and interactive conversations.

Attendees will have the chance to learn concepts and then see the equipment and processes in action – all the way from estimating to shipping from a local printer. Attendees will not only get an up-close view of the many complex processes that make up today's dynamic industry but have time to talk about what they do and how they may be able to do it better.

This fast-paced program is packed with information and exciting demonstrations to give employees the knowledge to perform the job more effectively. Attendees will walk away with a solid, comprehensive grounding in graphic arts technology, proven by RIT’s experience in delivering similar programs for over 50 years. 


Who Should Attend

This seminar is an excellent introduction for newcomers to the printing and imaging industry as well as anyone who works with printers and publishers.

  • Sales and Customer Service Reps
  • Graphic and Web Designers
  • Print and Media Buyers
  • Production staff (estimators, prepress, press, finishing and mailing operators)
  • Administrators and managers

You will learn about:

  • Macro Industry Trends: Changes in Technology and Demand
  • The Resulting Changes: Equipment, Workflow, Companies, Services
  • Overview of Traditional Printing Processes: Letterpress, Screen, Flexography, Gravure, Offset
  • Digital Printing: Toner, Inkjet
  • Workflow: Traditional and Digital
  • Tone and Color Reproduction: From Film to Digital Imaging
  • Color Issues, Color Management, Color Matching
  • Scanning: B/W, Color, Text
  • Paper and Ink: Offset, Toner, Inkjet
  • Digital File Issues: Resolution, Fonts
  • Printing Issues: Offset, Digital
  • Value  Added Services: design, e-commerce, variable data services, database services, Purls, QR codes, augmented reality
  • Electronic Alternatives: On-line publishing, Omni-channel



Howard "Howie" Fenton has been a thought leader and trainer in the printing and digital communication industry for over 25 years. A noted author of five books and hundreds of articles and blogs, Fenton is a sought after consultant and engaging speaker that is called upon to present at industry events around the world. In December 2015, Fenton joined IMG as the Vice President of Consulting.

Fenton is a well-known trainer who taught the Orientation course at GATF and PIA. He is a subject matter expert on the best practices used by leading companies and workflow strategies to streamline operations. His knowledge of hardware, software, process improvement tools, and industry best practices allows him to benchmark, assess, and improve operational effectiveness. In addition to leading training programs at RIT he has taught for GATF, NAPL, and InfoTrends.


John Dettmer is the Printing Applications Laboratory’s Digital Systems Technologist. He specializes in digital and conventional prepress workflows, as well as HP Pantone special ink formulation and production. John has been involved in PAL’s Digital Printing program since November of 2000. He holds a Bachelor of Science degree in Printing Technology from RIT and is currently pursuing a Master’s degree in Web and Database Development.



RIT has made arrangements for seminar attendees to reserve rooms at a special rate at the following nearby hotel; however, we suggest you make your reservations as soon as possible. A shuttle will be provided to take you to and from the hotel.

DoubleTree by Hilton Rochester

1111 Jefferson Rd, Rochester, NY 14623 US

Reservations: 844-469-8701

Please use the code 'OGA' for the room rate of $119 rate. 

Booking Link:

Hotel: DoubleTree by Hilton Hotel Rochester

Group Name: RIT Orientation to the Graphic Arts

Arrival Date: 14-Aug-2017

Departure Date: 17-Aug-2017

Please note, the entire URL must be copied and pasted for it to work properly.



Online registration for this program is available below. For questions or additional information, please email Barbara Giordano or call her at 585-475-2687.


Unpublish Date 
Tuesday, August 15, 2017 - 10:30am


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Seminar Cost: $1,195.00

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