Brad VanAuken has coached more than 30 startups and taught courses on entrepreneurship and marketing for startups over the past few years. Prior to this, he founded and ran a brand strategy consulting company, through which he advised over 200 companies, including many start-ups, throughout the world. Prior to that, he headed up marketing for Element K (now Skillsoft) and brand management and marketing for Hallmark. Earlier in his career, he was a new business strategist and product development manager in Hallmark’s Product Discovery & Development division. He started his career as a consultant for Andersen Consulting (now Accenture) in New York City. He has a BS degree in management from Rensselaer Polytechnic Institute and an MBA from Harvard Business School.