Advertising and Brand Management

Advertising planning and buying

• Work with university partners and their chosen agencies to develop sound, strategic media plans and buys 
• Ensure the right media mix is utilized to achieve overall marketing objectives 

Branding services

• Answer any questions related to the overall RIT brand (how to use lockups, when to use certain images or colors, etc.) 
• Presentations for staff on what branding is, why it’s important, what assets are available on the portal, etc.
• Work with partners who require staff training on how to use the brand from a copy and art perspective 
• Help identify approved marketing suppliers/vendors for printing of swag material

Trademarks and Licensing 

• Working with legal counsel and the intellectual property office, we provide assistance on use of trademarks for both internal and external use.   This includes review of contracts, marks and more.
• Manage approved licensed vendors (national and local) to ensure quality control and legal use of RIT marks
• Provide direction to groups on campus on proper licensed vendors to use for promotional materials