Marketing & Communications Forum

The Marketing & Communications Forum is a space for those in the campus community interested or involved in integrated marketing and communications to share ideas and best practices. This group meets periodically through the year to hear new perspectives and stories that can be used to supplement or extend their strategies.

To receive information about future forums, please email Amy Button at


Welcome and Updates

John Trierweiler, Vice President and Chief Marketing Officer

Brand Health Tracker Update

Shelley Yehl, Director, Marketing Intelligence
The Brand Health Tracker is designed to monitor and explore RIT’s brand health over time.  The presentation will share the results from the 2nd installment of the research that was conducted in late 2021.

View slides for brand health tracker

Quiet! (and collaboration) on the set with MAGIC Spell Studios

Jennifer Hinton, Associate Director of RIT MAGIC Center
Did you know that part of MAGIC Spell Studios’ mission is to make our state state-of-the-art facility and campus available for industry and commercial use? This, coupled with a NYS film production tax credit makes RIT an ideal location for commercial production.

View slides for Quiet! and collaboration on set with Magic Spell Studios


The future of RIT Athletics

Jackie Nicholson - Executive Director of Intercollegiate Athletics
Discussing the experience of student-athletes on campus and the role of sports in creating a more equitable university.


Bob Finnerty - Associate Vice President of University Communication
The Evolving Pandemic: What we can expect as we move forward.
2022 Imagine RIT Creativity and Innovation Festival.


Research at RIT

Ryne Raffaelle - Vice President for Research
An update on new Research and initiatives

Brand New Updates

Kin Sejpal - Associate Vice President Marketing Strategy & Creative Services
Lindsay St. Lucia - Assistant Director of Brand Management and Advertising
Jeff Arbegast - Senior Associate Director/Head of Multimedia Design

Discussion of all things new or revised on the brand portal.

Message Center Replacement Plan

Bob Finnerty - Associate Vice President of University Communications
Carl Langsenkamp - Director of Public Information and Internal Communications
Mike Young - Senior Application Administrator

An update on the upcoming replacement to message center, including how it works and why it is being replaced.


RIT Action Plan for Race & Ethnicity Update

Keith Jenkins - Vice President and Associate Provost for Diversity and Inclusion
This presentation provides an update of the RIT Action Plan for Race & Ethnicity and explains next steps in the process.

Update on University’s Recent Key Web Initiatives

Raman Bhalla - AVP of University Web Services
Insight into high level initiatives the web team has been working on since the redesign of in 2019, including enhancements to degree programs webpages, major web launches, and creation of online tools.


The Past, Present and Future of Marketing Analytics at RIT

Shelley Yehl, Director, Marketing Intelligence

This discussion will focus on the foundation that has been set for marketing analytics at RIT, will showcase how we are currently using marketing analytics for strategic decision making and will give a sneak-peak of where we are headed in the near future.

Operation Needle

Bob Finnerty, Associate Vice President of University Communications

We showcase how RIT successfully navigated the pandemic during fall semester and finished with on-campus instruction. We go on offense with our story. We also highlight spring semester re-opening plans. RIT is threading the needle to remain open during a pandemic; working toward the finish line as a COVID-19 vaccine becomes available. While we work on the present our eyes are on the future. Because at RIT, we’re always on to something innovative — even during a pandemic.

Update on the Major Capital Projects and Initiatives

James Yarrington, University Architect & Director Planning & Design
John Moore, Associate VP Facilities Management