July 19, 2018
Pam Carmichael, Assistant VP of Communications, Marketing, and Multimedia at NTID - 50 Years of Education Excellence: An overview of NTID, why it was created and why it’s important to RIT
Kin Sejpal, AVP Marketing and Branding, Ellen Shady, Director University Creative Services, and Jeff Arbegast Sr Assc Director University Creative Services - Brand Update: The latest and greatest, and what’s to come!
May 29, 2018
John Trierweiler, Kin Sejpal, Ellen Shady, Jeff Arbegast, and Laura Cummings: Bringing the Brand to Life: We are on to Something Amazing!
Bob Finnerty and Cindy Sobieraj: Entertainment and a Blended Campaign – Save the Date, July 12th!
March 20, 2018
Dave Tyler, Director of Social Media: Social Media at RIT: Growin’ Up.
Dr. Sandra (Sandy) Johnson, Sr Vice President for Student Affairs: Student Success at RIT: It takes a village
February 7 & 8, 2018
Marketing Open Forums
February 7th, 1-3pm, GOL-1400
February 8th, 9-11am, CAR-1125
Overview and updates on:
- Brand Health Tracker - John Trierweiler
- Brand Identity Development - Kin Sejpal
- Web Redesign Initiative - Raman Bhalla
January 16, 2018
Marian M. Nicoletti, Interim Director of Admissions: RIT Undergraduate Admissions: The Admissions Process, Recruitment Strategies and Factors in the Admissions Decision
Bob Finnerty, AVP/Chief Communications Officer: National and Global Reputation: Storytelling in Cluttered Landscape
November 21, 2017
John Trierweiler, VP and Chief Marketing Officer: Welcome and Announcements
Kin Sejpal, AVP Marketing & Branding: Kin shared key findings and salient strategy drivers from the Brand Health Tracker (including highlights from a brief awareness study done with another firm). The information that was presented will help lay a strong foundation for RIT’s messaging and overall brand strategy.
Ed Lincoln, Assistant Vice President, Enrollment Management & Career Services: Ed discussed the Admitted Student Questionnaire PLUS™ (ASQ PLUS™) College Board market research tools. These tools have been administered to accepted RIT freshmen in alternate years. The presentation provided an overview of selected findings from the 2017 questionnaire.
September 19, 2017
John Trierweiler, VP/CMO: John provided an update on the Marketing and Communications Division.
Dr. James Myers, Associate Provost of International Education & Global Programs: Dr. Myers presented an overview of RIT’s status in its efforts to become a comprehensive international university. Since 2011, RIT has been strategically focused on fostering global competence in its graduates, and developing international experiential opportunities for all students. He also presented the progress we have made in international engagement through research, and the expansion of our global campuses.
Elizabeth Lamark, Visual Resource Producer: Elizabeth presented an introduction to Cumulus, our digital asset management tool. As a part of the presentation she covered a range of topics, including access and procurement of digital assets, photo storage, cataloging and tagging, photo contribution, and more.
June 6, 2017
Thérèse Hannigan, Director of RIT Online: Thérèse presented an overview of RIT Online, edX partnership, RITx offerings, and our West Coast Initiative. As a part of the discussion she also reviewed her marketing plans and process as they relate to these programs and initiatives.
John Trierweiler, VP/CMO: John presented qualitative research highlights from a recent Brand Health Tracker Survey performed by SimpsonScarborough in cooperation with John and RIT’s Brand Health Task Force. This portion of the research specifically measured attitudes, awareness, and perceptions of RIT, which will help to improve our positioning and key messaging within the higher ed marketplace.
February 21, 2017
John Trierweiler, VP/CMO: John presented an update on the announcement of our new President, Dr. David C. Munson, Jr., and the Presidential Transition Plan.
Diane Ellison, Associate Vice President, Graduate, International & PT Enrollment and Roch Whitman, Sr. Associate Director of Part-Time and Graduate Enrollment Services: Diane and Roch presented on (1) who they are, (2) what they do, and (3) how they can collaborate with marketers and communicators to achieve enrollments goals.