Before you decide to “sell,” you have to understand what your target audience (students, alumni, partners, etc.) is interested in “buying.” Within our group, we build marketing plans grounded in consumer insights that are on message, strategic, and measurable. To that end, we serve as the central point of contact for your marketing needs and help you think holistically in order to achieve maximum impact. Through all this and more, our unit leverages the RIT brand strategy as well as the Division resources to ensure consistency and coordination between relevant components of the RIT family.
Associate Vice President of University Marketing Strategy and Creative Services