Neil Hair Headshot

Neil Hair

Executive Director, Center for Teaching and Learning

Center for Teaching and Learning
Academic Affairs
nhair@saunders.rit.edu
585-475-6322

Neil Hair

Executive Director, Center for Teaching and Learning

Center for Teaching and Learning
Academic Affairs
nhair@saunders.rit.edu
585-475-6322

Select Scholarship

Invited Article/Publication
Akdevelioglu, D., Hair, N., & Clark, M. (2022). The Philosophical and Methodological Choices of Ethnographic Researchers in Online Communities. International Journal of Market Research. . .
Chung, S., & Hair, N. (2021). The Adverse Effects of Mobile Devices on Willingness to Donate and Online Fundraising Outcomes. International Journal of Advertising. 50. 1343–1365.
Moriuchi, E., Landers, V., Colton, D., & Hair, N. (2020). Engagement with chatbots versus augmented reality interactive technology in e-commerce. Journal of Strategic Marketing. . .
Hair, N., Barnes, S., & Hadija, Z. (2012). Why we ignore advertising in online social networks. Qualitative Market Research - An International Journal. 15. .
Hair, N., Rose, S., Clark, M., & Samoeul, P. (2012). Online Customer Experience in e-Retailing: An empirical model of Antecedents and Outcomes. Journal of Retailing. . .
Hair, N., Wetsch, L., Hull, C., Hung, Y., & Perotti, V. (2012). Market Orientation in Digital Entrepreneurship: Advantages and Challenges in a Web 2.0 Networked World. International Journal of Innovation and Technology Management. . .
Hair, N., (2012). Special Edition: Social Media for Marketing and Advertising. International Journal of Internet Marketing and Advertising. . .
Hair, N., (2011). Online Customer Experience: A Review of the Business-to-Consumer Online Purchase Context.. International Journal of Management Reviews. . .
Hair, N., Kagner, E., & Sieber, S. (2011). Social Technologies in the Enterprise &No.65533; Rising to the Challenge. European Business Review. . .
Hair, N., Clark, M., & Shapiro, M. (2010). Towards a classification system of relational activity in consumer electronic communities: The moderators' tale. Journal of Relationship Marketing. . .
Hair, N., Rose, S., & Clark, M. (2009). Using qualitative repertory grid techniques to explore perceptions of business-to-business online customer experience.. Journal of Customer Behavior. . .
Hair, N., & Barnes, S. (2009). From Banners to YouTube: Using the rear-view mirror to look at the future of internet advertising.. International Journal of Internet Marketing and Advertising. . .
Hair, N., & Kearns, R. (2008). Consumer perceptions of business-to-consumer relationships in electronic retail environments: a means-end chain approach.. Journal of Relationship Marketing. . .
Hair, N., & Clark, M. (2007). The Ethical Dilemmas and Challenges of Ethnographic Research in Electronic Communities. International Journal of Market Research. . .
Hull, C., Hung, Y., Hair, N., Perotti, V., & DeMartino, R. (2007). Taking Advantage of Digital Opportunities: A Typology of Digital Entrepreneurship. International Journal of Networking and Virtual Organisations. . .
Hair, N., & Tyler, P. (2007). Teaching Professional Selling: A Relationship Building Approach. Journal for Advancement of Marketing Education. 11. .
Published Conference Proceedings
Hair, N., (2018). Exploring Prospective Students' Ideal Website Experience When Selecting Technical Universities. Educause 2018.
Hair, N., (2018). Understanding the Value of a Commercial Web Presence. An Exploration of the Factors Determining Ideal Online Business-to-Business Customer Experience. ICRM 2018.
Hair, N., (2018). Exploring Online Students' Perceptions of Website Customer Experience. Online Learning Consortium Accelerate.
Hair, N., (2013). Service Dominant Logic – an Example of Competitive Advantage. Academy of Marketing Science.
Hair, N., & Boveda-Lambie, A. (2011). Invertising vs. Advertising: The Influence of B2C Communication in Social Media on Customer-Brand Relationships. International Colloquium in Relationship Marketing 2011.
Hair, N., & Perotti, V. (2011). User Experience in Online Social Networks: A Qualitative Analysis of Key Activities and Associated Features. Hawaii International Conference on System Sciences.
Hair, N., & Adams, C. (2010). Marketing Professionals’&#8364™ Perceptions of Personally Branded Websites. AMA Summer Marketing Educators’ Conference.
Hair, N., Clark, M., & Yenicioglu, B. (2010). Relationship Marketing in Social Media: A Study of Antecedents, Features and Consequences. ICRM 2010.
Hair, N., Rose, S., & Clark, M. (2009). Identification of indicators of online customer experience.. ICRM 2009.
Hair, N., Rose, S., & Clark, M. (2008). Using qualitative repertory grid techniques to explore perceptions of online customer experience.. Individual Constructs in Management and Organizational Research.
Hair, N., Ciufo, M., Perotti, V., & Clark, M. (2008). Exploring Brand Equity Through Virtual Brand Communities: A Proposed Research Agenda. International Colloquium in Relationship Marketing.
Hair, N., Rose, S., & Clark, M. (2008). Exploring notions of ideal customer experience in online B2B environments.. International Colloquium in Relationship Marketing.
Hair, N., & Kearns, R. (2008). Why you were no help: Exploring Consumers’ Notions of Effectiveness of Online Customer Reviews - A Means-End Approach. International Colloquium in Relationship Marketing.
Hair, N., Hull, C., Hung, Y., Perotti, V., & Wetsch, L. (2008). Market Orientation in Digital Entrepreneurship: The Role of Electronic Community.. McGill International Entrepreneurship Conference.
Hair, N., & Clark, M. (2008). Towards a Classification System of Relational Activity in Electronic Communities: The Moderators Tale.. European Marketing Academy Conference.
Hair, N., & Barnes, S. (2008). Second Life: A Course in Online Advertising.. Australian and New Zealand Marketing Academy Conference.
Hair, N., Wetsch, L., & Barnes, S. (2008). Self and Virtual Worlds.. Australian and New Zealand Marketing Academy Conference.
Hair, N., & Colton, D. (2008). Exploring Perceptions of Consumer Experience online. Winter Educators’ Academy of Marketing Conference.
Hair, N., & Barnes, S. (2007). From Banners to YouTube: Using the rear-view mirror to look at the future of internet advertising. Eighth Annual Convention of the Media Ecology Association..
Hair, N., Hull, C., Perotti, V., DeMartino, R., & Hung, Y. (2006). Digital Entrepreneurship. EDGE 2006, Singapore.
Hair, N., & Kearns, R. (2006). Consumer perceptions of business-to-consumer relationships in electronic retail environments: a means-end chain approach.. 14th International Colloquium in Relationship Marketing.
Hair, N., & Tyler, P. (2005). Understanding the Importance of Social Processes in Business Students’ Conceptions of Positive Learning Situations: A social learning theoretical perspective. 12th EDiNEB Conference.
Hair, N., & Clark, M. (2005). Consumer-to-consumer interpersonal relationships in electronic community: digital exploration of conceptions, attributes, consequences and personal values in a major UK sporting organization. 13th International Colloquium in Relationship Marketing.
Hair, N., & Talbot, R. (2005). The Application of Personal Construct Psychology in Virtual Space. 16th International Congress on Personal Construct Psychology.
Hair, N., & Tyler, P. (2005). Teaching Professional Selling: A Relationship Building Process. International College Teaching Methods and Styles Conference.
Hair, N., & Clark, M. (2004). When all hell breaks loose: a digital exploration of network relationships in electronic communities. The European Institute for Advanced Studies in Management, Workshop on Relationship Marketing, Brussels.
Hair, N., & Clark, M. (2003). Reviewing the suitability of core Relationship Marketing constructs in computer-mediated environments: A virtual ethnography research agenda. Academy of Marketing Science Annual Conference, Washington DC, United States.
Hair, N., & Clark, M. (2003). Digital Exploration of Virtual Relationships: A Netnographic Research Agenda. 32nd European Marketing Academy Conference, Glasgow, UK.
Hair, N., & Clark, M. (2003). An enhanced Virtual Ethnography: the Role of Critical Theory. 3rd International Critical Management Studies Conference, Lancaster, United Kingdom.
Hair, N., & Clark, M. (2003). Go Native. The Merits of Ethnographic Exploration of Customer Relationships in Digital Environments. 7th Research Conference in Relationship Marketing and Customer Relationship Management, Berlin, Germany.
Hair, N., & Clark, M. (2003). The Ethical Dilemmas Posed by Research into Consumer Relationships in Electronic Communities. Academy of Marketing Conference, Aston, United Kingdom.
Hair, N., & Clark, M. (2003). Ideographic methods and the exploration of Relational Exchange in Electronic Communities. British Academy of Management Conference, Harrogate, United Kingdom.
Hair, N., & Clark, M. (2003). Tools of the Virtual Ethnographer: Participant Observation, Depth Interview, Concept Elicitation, and Delphi techniques in Electronic Community Research,. International Symposium on Research Methods. 2003 International Colloquium on Research Methods..
Hair, N., & Clark, M. (2002). Understanding Relationships built through computer-mediated communication: a case for Virtual Ethnography. British Academy of Management Conference, London, United Kingdom.
Hair, N., & Clark, M. (2002). Rethinking the theories of online customer relationship management: the importance of computer mediated communication.. British Academy of Management Conference, London, United Kingdom..
Hair, N., & Clark, M. (2002). Putting the R back into CRM: A review of the suitability of core Relationship Marketing principles in computer-mediated environments. 10th International Colloquium in Relationship Marketing, Kaiserslautern, Germany.
Hair, N., & Clark, M. (2002). Rethinking the theories of online Customer Relationship Management: the importance of computer-mediated communications. AMA Frontiers in Services Conference, Maasticht, The Netherlands.
Hair, N., & Perotti, V. (2001). An online learning community for E-Business Students. Eighth Edineb Conference, Nice, France.
Hair, N., Perotti, V., Widrick, S., & Source, P. (2000). Lessons Learned from designing an E-Business curriculum. Seventh Edineb Conference, California, United States.
Hair, N., & Perotti, V. (2000). Electronic Learning Communities in on-campus Technology Courses. Seventh Edineb Conference, California, United States.
Hair, N., Griffiths, M., & Kawalec, J. (1997). Strategic information systems planning: toward the derivation of method for evaluating business utilization of the Internet. 10th International Electronic Commerce Conference.
Invited Keynote/Presentation
Hair, N., & Barnes, S. (2010). What Works and Does Not Work in Online Teaching. Faculty Institute on Teaching and Learning, 2010 Annual RIT Conference.
Hair, N., (2008). Exploring Virtual Worlds: Commercial Implications from the New Frontier. 3rd Henley Conference on Customer Management.
Hair, N., Ray, A., Bitterman, A., & Bernius, M. (2007). Counterpublics, New Media and Democracy: Four Disciplinary Perspectives. Kern Communication Symposium, RIT.
Hair, N., (2005). Innovating online learning environments: ƒ&#8364˜experientialƒ&#8364™ learning in a hybrid internet marketing course. 12th EDiNEB Conference.
Hair, N., & Clark, M. (2004). Demonstrating the Value of Interdisciplinary Research in Relationship Marketing: A Study of Relational Activity Across and Within Electronic Communities. ESRC Second Seminar on Relationship Marketing.
Hair, N., (2004). Exploring the conceptions of interpersonal consumer-to-consumer relationships across and in electronic communities. Advanced Institute of Management Meeting, Cranfield School of Management, Cranfield University.
Hair, N., & Clark, M. (2002). An ethnographic approach: deciphering the role of computer-mediated communication in developing long-term relationships with customers. Symposium on Research Methods. ISOneWorld Conference.
Full Length Book
(2009). Cisco 2009 CIO Summit. Hair, N., & Kaganer, E.
(1997). Management style in the Czech Republic. Hair, H., Das, R., Dean-Jones, R., Kokkinis, J., & Das, A.
(1997). Business Link Export Development Conference, Sheffield Business School, Sheffield, United Kingdom. Hair, N.,
Book Chapter
(2009). Social Networking as a Business Tool. Cisco 2009 CIO Summit. Hair, N., & Kaganer, E.
(1997). Management style in the Czech Republic: limitations for the classical Anglo Saxon approach. Management style in the Czech Republic. 319-328. Hair, H., Das, R., Dean-Jones, R., Kokkinis, J., & Das, A.
(1997). Examining export characteristics of firms at different stages of internationalisation. Business Link Export Development Conference, Sheffield Business School, Sheffield, United Kingdom. Hair, N.,

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