Chung, S., & Hair, N. (2020). Negative Effects of Using Mobile Devices on Non-Profit Fundraising Outcomes. ICAMA.
Hair, N., (2018). Exploring Online Students' Perceptions of Website Customer Experience. Online Learning Consortium Accelerate.
Hair, N., (2018). Exploring Prospective Students' Ideal Website Experience When Selecting Technical Universities. Educause 2018.
Hair, N., (2018). Understanding the Value of a Commercial Web Presence. An Exploration of the Factors Determining Ideal Online Business-to-Business Customer Experience. ICRM 2018.
Hair, N., (2013). Service Dominant Logic – an Example of Competitive Advantage. Academy of Marketing Science.
Hair, N., & Boveda-Lambie, A. (2011). Invertising vs. Advertising: The Influence of B2C Communication in Social Media on Customer-Brand Relationships. International Colloquium in Relationship Marketing 2011.
Hair, N., & Perotti, V. (2011). User Experience in Online Social Networks: A Qualitative Analysis of Key Activities and Associated Features. Hawaii International Conference on System Sciences.
Hair, N., & Adams, C. (2010). Marketing Professionals’€™ Perceptions of Personally Branded Websites. AMA Summer Marketing Educators’ Conference.
Hair, N., Clark, M., & Yenicioglu, B. (2010). Relationship Marketing in Social Media: A Study of Antecedents, Features and Consequences. ICRM 2010.
Hair, N., Rose, S., & Clark, M. (2009). Identification of indicators of online customer experience.. ICRM 2009.
Hair, N., Rose, S., & Clark, M. (2008). Using qualitative repertory grid techniques to explore perceptions of online customer experience.. Individual Constructs in Management and Organizational Research.
Hair, N., Ciufo, M., Perotti, V., & Clark, M. (2008). Exploring Brand Equity Through Virtual Brand Communities: A Proposed Research Agenda. International Colloquium in Relationship Marketing.
Hair, N., Rose, S., & Clark, M. (2008). Exploring notions of ideal customer experience in online B2B environments.. International Colloquium in Relationship Marketing.
Hair, N., & Kearns, R. (2008). Why you were no help: Exploring Consumers’ Notions of Effectiveness of Online Customer Reviews - A Means-End Approach. International Colloquium in Relationship Marketing.
Hair, N., Hull, C., Hung, Y., Perotti, V., & Wetsch, L. (2008). Market Orientation in Digital Entrepreneurship: The Role of Electronic Community.. McGill International Entrepreneurship Conference.
Hair, N., & Clark, M. (2008). Towards a Classification System of Relational Activity in Electronic Communities: The Moderators Tale.. European Marketing Academy Conference.
Hair, N., & Barnes, S. (2008). Second Life: A Course in Online Advertising.. Australian and New Zealand Marketing Academy Conference.
Hair, N., Wetsch, L., & Barnes, S. (2008). Self and Virtual Worlds.. Australian and New Zealand Marketing Academy Conference.
Hair, N., & Colton, D. (2008). Exploring Perceptions of Consumer Experience online. Winter Educators’ Academy of Marketing Conference.
Hair, N., & Barnes, S. (2007). From Banners to YouTube: Using the rear-view mirror to look at the future of internet advertising. Eighth Annual Convention of the Media Ecology Association..
Hair, N., Hull, C., Perotti, V., DeMartino, R., & Hung, Y. (2006). Digital Entrepreneurship. EDGE 2006, Singapore.
Hair, N., & Kearns, R. (2006). Consumer perceptions of business-to-consumer relationships in electronic retail environments: a means-end chain approach.. 14th International Colloquium in Relationship Marketing.
Hair, N., & Tyler, P. (2005). Understanding the Importance of Social Processes in Business Students’ Conceptions of Positive Learning Situations: A social learning theoretical perspective. 12th EDiNEB Conference.
Hair, N., & Clark, M. (2005). Consumer-to-consumer interpersonal relationships in electronic community: digital exploration of conceptions, attributes, consequences and personal values in a major UK sporting organization. 13th International Colloquium in Relationship Marketing.
Hair, N., & Talbot, R. (2005). The Application of Personal Construct Psychology in Virtual Space. 16th International Congress on Personal Construct Psychology.
Hair, N., & Tyler, P. (2005). Teaching Professional Selling: A Relationship Building Process. International College Teaching Methods and Styles Conference.
Hair, N., & Clark, M. (2004). When all hell breaks loose: a digital exploration of network relationships in electronic communities. The European Institute for Advanced Studies in Management, Workshop on Relationship Marketing, Brussels.
Hair, N., & Clark, M. (2003). Reviewing the suitability of core Relationship Marketing constructs in computer-mediated environments: A virtual ethnography research agenda. Academy of Marketing Science Annual Conference, Washington DC, United States.
Hair, N., & Clark, M. (2003). Digital Exploration of Virtual Relationships: A Netnographic Research Agenda. 32nd European Marketing Academy Conference, Glasgow, UK.
Hair, N., & Clark, M. (2003). An enhanced Virtual Ethnography: the Role of Critical Theory. 3rd International Critical Management Studies Conference, Lancaster, United Kingdom.
Hair, N., & Clark, M. (2003). Go Native. The Merits of Ethnographic Exploration of Customer Relationships in Digital Environments. 7th Research Conference in Relationship Marketing and Customer Relationship Management, Berlin, Germany.
Hair, N., & Clark, M. (2003). The Ethical Dilemmas Posed by Research into Consumer Relationships in Electronic Communities. Academy of Marketing Conference, Aston, United Kingdom.
Hair, N., & Clark, M. (2003). Ideographic methods and the exploration of Relational Exchange in Electronic Communities. British Academy of Management Conference, Harrogate, United Kingdom.
Hair, N., & Clark, M. (2003). Tools of the Virtual Ethnographer: Participant Observation, Depth Interview, Concept Elicitation, and Delphi techniques in Electronic Community Research,. International Symposium on Research Methods. 2003 International Colloquium on Research Methods..
Hair, N., & Clark, M. (2002). Understanding Relationships built through computer-mediated communication: a case for Virtual Ethnography. British Academy of Management Conference, London, United Kingdom.
Hair, N., & Clark, M. (2002). Rethinking the theories of online customer relationship management: the importance of computer mediated communication.. British Academy of Management Conference, London, United Kingdom..
Hair, N., & Clark, M. (2002). Putting the R back into CRM: A review of the suitability of core Relationship Marketing principles in computer-mediated environments. 10th International Colloquium in Relationship Marketing, Kaiserslautern, Germany.
Hair, N., & Clark, M. (2002). Rethinking the theories of online Customer Relationship Management: the importance of computer-mediated communications. AMA Frontiers in Services Conference, Maasticht, The Netherlands.
Hair, N., & Perotti, V. (2001). An online learning community for E-Business Students. Eighth Edineb Conference, Nice, France.
Hair, N., Perotti, V., Widrick, S., & Source, P. (2000). Lessons Learned from designing an E-Business curriculum. Seventh Edineb Conference, California, United States.
Hair, N., & Perotti, V. (2000). Electronic Learning Communities in on-campus Technology Courses. Seventh Edineb Conference, California, United States.
Hair, N., Griffiths, M., & Kawalec, J. (1997). Strategic information systems planning: toward the derivation of method for evaluating business utilization of the Internet. 10th International Electronic Commerce Conference.
