University Communications uses a variety of methods to share news. How, when and where news will be shared with the media is at the discretion of University Communications staff and the Chief Communications Officer. While there are no absolute rules, here are some guidelines University Communications uses to make those determinations:
- News releases: Information will be issued to the media only if it is deemed to be of general public interest or promoting a significant RIT initiative. Speakers, for instance, must be highly visible or widely recognized, or appearing on campus as part of a signature university event. Events to be promoted must be open to the public. All public/media releases pertaining to university students, faculty, staff and programs will be drafted and distributed by University Communications.
- Message Center: This is best for information primarily of interest to the RIT community. The message may be sent out once only by the organizing college/department/club for current students*, faculty and staff under the “news” category. In the event the organizer does not have Message Center privileges, University Communications can send out the message.
- News & Events Daily: This electronic newsletter is by subscription, and is sent to both the RIT community and subscribed others in the general public. Inclusion is at the discretion of University Communications. Anyone wanting information included in News & Events Daily should contact the University Communications staff person who works with their college/area/program.
- Social media: RIT has university presence on Facebook, Twitter, YouTube and Instagram. To have information shared on RIT’s primary social media channels, contact Social Media Director Dave Tyler.
- RIT Publications: The University Magazine comes out three times a year and is circulated to more than 150,000 people, including alumni. Research at RIT is published once a year. To suggest a story in either publication, contact Editor Mindy Mozer, associate director of University Communications.