Nike: Kobe 9 Elite

prototype of Nike: Kobe 9 Elite shoes

Nike’s Kobe 9 basketball sneakers by Eric Avar ’90 (industrial design) have joined Product Timecapsule. 

The Kobe 9 Elite uses flyknit technology and optimal engineering to allow Kobe to play his best game possible.

The Kobe 9 is a departure from the previous year’s low¬cut model and they mark the first hightop design for Bryant since 2007. The Kobe 9 fully wraps around the ankle, and the back of the shoe sports nine red detailed lines which are meant to symbolize Bryant’s Achilles sutures following his April surgery. Another personal detail: the shoe’s sole design is based on a “pressure mapping” of Bryant’s feet.

Avar is the vice president of design innovation for Nike, overseeing projects in an extension of Nike’s Innovation Kitchen. Avar joined Nike in 1991 and has helped create some of Nike’s most innovative and award¬-winning designs of the past 20 years, including products within the Nike Basketball, Nike Free, Lunar, and Kobe Bryant series of footwear. Avar’s partnership with Kobe Bryant began as soon as Bryant signed with Nike in 2003. Since then he has served as the chief creator of all of Bryant’s signature footwear. Born in New York City and raised in Connecticut, he cites his parents and legendary Nike footwear designer Tinker Hatfield as his inspiration and mentors. Early in his career with Nike, Avar spent time in the Outdoor/ACG, Men’s Training and Kids’ before moving to Basketball. He spent eight years in that category before moving to the Innovation Kitchen. He lives in the Portland area with his wife, Sue, and two children.