Vignelli Graphic Identity August 2021

Vignelli Graphic Identity

"A corporate identity program's main objective is the coordination of all visual aspects related to a company in order to present a strongly identifiable image and position in the economic and social world in which they function. This involves the articulation of a company's culture, which will generate and determine the quality of everything from products to packaging, printed communication to point of sale display." – Lella and Massimo Vignelli

Explore the work of designers Lella and Massimo Vignelli through their own words, from modern furniture company Knoll International in 1966 to Chilean holdings group Corpgroup in 2006 in our online exhibition.

Click an image below to learn more about each artifact in our digital archives!