How to Get Your Food Product on Store Shelves in Five Simple Steps
Presenter: Chef AJ Richards
Radio and television chef, and author of The Six Sided Box, a cookbook series
Webinar Date: 12-05-2017
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How to Get Your Food Product on Store Shelves in Five Simple Steps

You've come up with a great recipe and have an amazing-tasting product-but how will you get it on store shelves so customers can discover it?

Getting your product to market is a process. In this webinar, Chef AJ Richards will break down what you need to do into five simple steps. Chef Richards has brought many of her own products to market and she will share her skills and experience to guide you in learning how to

- ensure that your product is shelf-ready
- build a brand identity for your product
- identify best-fit retailers for your product
- develop a pitch package that includes a cover letter, press kit, and product samples
- close a sale with distributors and buyers

If you are considering bringing a new food product to market, you won't want to miss this unique and informative webinar with Chef Richards.
Chef AJ Richards
Chef AJ Richards / Radio and television chef, and author of The Six Sided Box, a cookbook series
AJ Richards is a Raleigh, VA, native and moved to Lynchburg, VA, after marrying. Her cookbook series, The Six Sided Box, appears frequently in Amazon's best-selling book lists, including the 'New Hot Release Cookbook List.' The Six Sided Box is a series featuring simple recipes incorporating fresh ingredients for busy moms, college students, and meals on the go. Her cookbook success has led to hosting weekday radio cooking segments on three radio stations, including ESPN Tallahassee. She is Resident Chef at the Plow and Hearth retail store in Roanoke, VA.
Most recently, Chef Richards has leveraged her success to start BS Grillin' Company™, which specializes in all-natural, gluten-free, and vegan condiments. She is also in the process of being casted for a new show on the A&E Network. This wildly successful radio and television chef, Amazon self-published author, and owner of BS Grillin' Company is certainly the next hot entrepreneur to watch out for.