Finding Out What Your Customer Thinks: Practical Guidance for Constructing Surveys | Alumni Association

Finding Out What Your Customer Thinks: Practical Guidance for Constructing Surveys

Presenter: Margi Ochs

Director of Marketing and Business Development @ RIT Center for Quality and Applied Statistics

Webinar Date: 10-10-2019

Finding Out What Your Customer Thinks: Practical Guidance for Constructing Surveys

Surveys are one of the key methods to determine what your customer thinks about your business. We'll walk you through how to construct a survey from start to finish including: creating questions, determining an ideal sample size, measurement scales, and when to use a focus group versus a survey. Learn how to obtain useful results and avoid results rejection.

Margi Ochs, Senior Program Manager and instructor in the John D. Hromi Center for Quality and Applied Statistics at RIT will outline quality survey tips that can be applied in both manufacturing and service environments to ensure higher productivity and customer satisfaction.

Margi Ochs / Director of Marketing and Business Development @ RIT Center for Quality and Applied Statistics

Margi Ochs is a Lean Six Sigma Master Black Belt and holds a BA degree from Georgetown University and an MBA from the University of Rochester. She teaches Lean Six Sigma courses and assists students to apply and implement their studies through consultation, assessments, and workshops.