Finding Out What Your Customer Thinks: Surveys or Focus Groups? | Alumni Association

Finding Out What Your Customer Thinks: Surveys or Focus Groups?

Presenter: Margi Ochs

Director of Marketing and Business Development @ RIT Center for Quality and Applied Statistics

Webinar Date: 10-10-2019

Finding Out What Your Customer Thinks: Surveys or Focus Groups?

Surveys are cost effective and provide quantitative data that can be analyzed easily. Focus groups, on the other hand, create in depth discussions and other qualitative data that is more time consuming. It's not easy to determine which one is the best one for your business.

Margi Ochs, Senior Program Manager and instructor in the John D. Hromi Center for Quality and Applied Statistics at RIT will outline when focus groups or surveys should be used and how to use that information effectively.

Margi Ochs / Director of Marketing and Business Development @ RIT Center for Quality and Applied Statistics

Margi Ochs is a Lean Six Sigma Master Black Belt and holds a BA degree from Georgetown University and an MBA from the University of Rochester. She teaches Lean Six Sigma courses and assists students to apply and implement their studies through consultation, assessments, and workshops.