Building national awareness, shaping perceptions: An RIT case study in Marketing
Presenter: Bob Finnerty | Kin Sejpal | John Trierweiler
Associate Vice President for Communications | Associate Vice President of Marketing Strategy and Creative Services at RIT | Vice President and Chief Marketing Officer at RIT
Webinar Date: 01-30-2020
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Building national awareness, shaping perceptions: An RIT case study in Marketing

RIT is shaping the future and improving the world through creativity and innovation. The formula that makes RIT distinctive is leveraging the university’s strengths at the intersection of technology, the arts and design.

RIT’s new branding initiatives, launched in Spring 2019, seek to make RIT’s special characteristics much more widely known to key audiences in a more compelling and cohesive fashion. By forming emotional connections, branding shapes the way people and think about the RIT community. RIT's brand shows the world what makes the university unique and making a difference for the greater good. 

  • Find out what we learned through a comprehensive brand survey with over 6,000 alumni, students, faculty, and staff.
  • Go deeper into the brand strategy and national campaign execution. 
  • Discover how our 136,000 alumni help make RIT’s brand visible and strong.

What You'll Learn

Find out what we learned through a comprehensive brand survey with over 6,000 alumni, students, faculty, and staff
Go deeper into the brand strategy and national campaign execution. 
Discover how our 135,000 alumni help make RIT’s brand visible and strong.
Bob Finnerty
Bob Finnerty / Associate Vice President for Communications

Bob Finnerty MS '07 is the Associate Vice President for Communications. He is responsible for promoting and protecting RIT’s reputation via earned, owned, and shared media. He advises RIT leadership on internal and external communication matters. He also oversees Athletics Communications.

Kin Sejpal
Kin Sejpal / Associate Vice President of Marketing Strategy and Creative Services at RIT

Kin Sejpal is the Associate Vice President of Marketing Strategy and Creative Services. She is responsible for strengthening RIT's brand integrity, promoting it through compelling creative output, and measuring overall marketing effectiveness.

John Trierweiler
John Trierweiler / Vice President and Chief Marketing Officer at RIT

John Trierweiler is RIT’s Vice President and Chief Marketing Officer. John is responsible for the university’s marketing and communications, including goal setting, strategic development, and tactical execution for marketing and branding, communications and PR/editorial, as well as digital and web.