Beyond our logo, color is one of the most recognizable aspects of our brand identity. Using color appropriately is one of the easiest ways to make sure our materials reflect a cohesive RIT brand.
Rule of Thumb
A robust color palette provides many design options, but we must exercise thoughtful consideration and restraint to make sure we don’t lose our visual identity.
Here is a general guide for making effective choices as you use color in compositions. This isn’t meant to imply a strict mathematical distribution of the colors on the page; rather, these ratios should help your layout pass a squint test.
Our primary palette consists of RIT orange, and white. Our layouts lean heavily on these colors, mixing in the neutral and accent palettes to build color schemes that are complementary and balanced.
However, in some cases, the orange may need to be darker online for accessibility reasons.**
CMYK*0 68 100 0RGB*247 105 2HEX**#F76902
CMYK00 00 00 00RGB255 255 255HEX#FFFFFF
* RIT orange is PMS 1505c. The other values for orange shown here, such as RGB and CMYK, have been interpreted for RIT use. Do not use the Pantone-recommended values for 1505c.
** When web font size is smaller than 18.67 px, or when the font cannot be bolded for design reasons, the orange #C75300 should be used to make it accessible and to comply with Web Content Accessibility Guidelines (WCAG) 2.1.
These neutral hues pair perfectly with the primary palette. Due to the subdued nature of these colors, overpowering the primary set is less of a concern.
Use these as supplementary colors rather than driving colors in layout and materials.
Although our primary and secondary palettes should drive most materials, in certain instances, other colors need to be used. For those circumstances, we have developed this accents palette. Do not use these colors for full-color bleeds. They should be used occasionally and sparingly.
Under no circumstances should any of them become the predominant color for a school, center, institute, or department.