Brand Portal

Marketing and Communications

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Overview

What is a Brand? Why is Branding Important? Where to go for help? Marketing Delegates FAQ
Strategy

Our Foundation Brand Narrative Video Visual Language Video Brand Essence and Personality Boilerplate Language Elevator Speech Messaging, Message Map Audiences
Brand Elements

Voice and Tone Editorial Guidelines Social Media Guidelines Our Identity and Logos Writing for Web Website

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Toolkit

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Marketing and Communications
Brand Portal
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Division of Marketing and Communications

22 Lomb Memorial Drive
Rochester, NY 14623-5608
585-475-7458
brand@rit.edu

Brand Portal

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Overview
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1 Lomb Memorial Drive
Rochester, NY 14623-5608
(585) 475-2411

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