Our Main Messages
RIT’s messaging stems from our mission and vision and is captured in our brand promise - a statement that defines what students, faculty, staff, and the community can expect from their experiences with RIT. Supporting that promise are four messaging pillars that describe how we deliver the RIT experience.
RIT’s Mission and Vision
We shape the future and improve the world through creativity and innovation. As an engaged, intellectually curious, and socially conscious community, we leverage the power of technology, the arts, and design for the greater good.
Brand Promise
At RIT, curious minds connect through creativity and innovation to move the world forward.
Brand Pillars
Academics
At RIT, we blend technology, the arts, and design to generate unique solutions.
Experiences
At RIT, we create opportunities to develop multiple interests to fuel personal passions and professional pursuits.
Community
At RIT, we celebrate individuality and validate one’s place within a welcoming community.
Spirit
At RIT, we’re inspired by wonder and possibility to drive imagination, innovation, and ingenuity.