Deborah Colton-Hebert Headshot

Deborah Colton-Hebert

Associate Professor

Department of MIS, Marketing, and Analytics
Saunders College of Business

Office Location
Office Mailing Address
#3323 Saunders College of Business

Deborah Colton-Hebert

Associate Professor

Department of MIS, Marketing, and Analytics
Saunders College of Business

Education

BA, State University of New York at Buffalo; MBA, Rochester Institute of Technology; Ph.D., University of South Carolina


Areas of Expertise

Select Scholarship

Articles
Moriuchi, E., Landers, V., Colton, D., & Hair, N. (2020). Engagement with chatbots versus augmented reality interactive technology in e-commerce. Journal of Strategic Marketing.
Colton, D., & Poploski, S. (2018). A Content Analysis of Corporate Blogs to Identify Communications Strategies, Objectives and Dimensions of Credibility. Journal of Promotion Management.
Colton, D., (2018). Antecedents of consumer attitudes' toward corporate blogs. Journal of Research in Interactive Marketing. 12. 94-104.
Colton, D., (2012). The role of retailer mindset and promotional resources in strengthening online brands. Journal of Brand Management. 20. 28-40.
Colton, D., Roth, M., & Bearden, W. (2010). Drivers of International E-tail Performance: The Complexities of Orientations and Resources. Journal of International Marketing. 18. 1-22.
Colton, D., (2010). A resource-based view of e-tailer performance: an international study. International Journal of Electronic Marketing and Retailing. 3. 174-195.
Colton, D., Roth, M., Jayachandran, S., & Dahhli, M. (2009). Subsidiary use of Foreign Marketing Knowledge. Journal of International Marketing. 17. 1-29.
Colton, D., & Money, B. (2000). The Response of the &amp&#x3b;rsquo&#x3b;New Consumer' to Promotion in the Transition Economies of the Former Soviet Bloc. Journal of World Business. 35. 189-205.
Journals
Moriuchi, E., Landers, V., Colton, D., & Hair, N. (2020). Engagement with chatbots versus augmented reality interactive technology in e-commerce. Journal of Strategic Marketing.
Colton, D., & Poploski, S. (2018). A Content Analysis of Corporate Blogs to Identify Communications Strategies, Objectives and Dimensions of Credibility. Journal of Promotion Management.
Colton, D., (2018). Antecedents of consumer attitudes' toward corporate blogs. Journal of Research in Interactive Marketing. 12. 94-104.
Colton, D., (2012). The role of retailer mindset and promotional resources in strengthening online brands. Journal of Brand Management. 20. 28-40.
Colton, D., Roth, M., & Bearden, W. (2010). Drivers of International E-tail Performance: The Complexities of Orientations and Resources. Journal of International Marketing. 18. 1-22.
Colton, D., (2010). A resource-based view of e-tailer performance: an international study. International Journal of Electronic Marketing and Retailing. 3. 174-195.
Colton, D., Roth, M., Jayachandran, S., & Dahhli, M. (2009). Subsidiary use of Foreign Marketing Knowledge. Journal of International Marketing. 17. 1-29.
Colton, D., & Money, B. (2000). The Response of the &amp&#x3b;rsquo&#x3b;New Consumer' to Promotion in the Transition Economies of the Former Soviet Bloc. Journal of World Business. 35. 189-205.
Presentations
Colton, D., (2019). Social Brand Stars: Brands and Their Influencers. 14th Annual Business Research Consortium Conference.
Colton, D., (2019). Experiential Marketing: A Sales Pitch, A Conference and A Good Cause. 14th Annual Business Research Consortium Conference.
Colton, D., & Murthy, R. (2018). Consumers with Food Allergies: Call for Research. Society for Marketing Advances.
Colton, D., (2016). Understanding Consumer Attitudes toward Business Blogs. Society for Marketing Advances.
Colton, D., (2008). Need Title of the Presentation. BizTech Series: Blogging for Business, e-Business Association.
Colton, D., (2001). The Effects of Marketing and Firm Resources on Electronic Retailer Performance. Academy of International Business Annual Meeting.
Colton, D., (1999). The Effects of Headquarters-Subsidiary Marketing Communication on Global Brand Image. Academy of International Business Annual Meeting.
Proceedings
Colton, D., (2019). Social Brand Stars: Brands and Their Influencers. 14th Annual Business Research Consortium Conference.
Colton, D., (2018). Does Blog Authorship Matter? Corporate and Third-Party Blogs and Brand Attitudes. Society for Marketing Advances.
Colton, D., (2017). Consumer Switching Intentions to Buy Groceries Online. Society for Marketing Advances.
Colton, D., (2016). Understanding Consumer Attitudes toward Business Blogs. Society for Marketing Advances.
Colton, D., & Roth, M. (2011). Different Means for Different Ends: Global E-tailing Resources and Progressive Performance Objectives. International Marketing Review.
Colton, D., (2009). What are Corporations Blogging About? Identifying Strategies about Corporate Associations and Credibility. 2009 American Marketing Association's Summer Marketing Educators' Conference..
Colton, D., & Hair, N. (2008). Exploring Perceptions of Consumer Experience online. Winter Educators' Academy of Marketing Conference. 19.
Colton, D., Roth, M., & Bearden, W. (2008). Sources of Global E-tail Advantage: Relationships among Orientations, Resources, and Performance. 2009 American Marketing Association's Summer Marketing Educators' Conference.. 19.
Colton, D., & Luecke, G. (2005). RESOURCE EFFECTS ON ONLINE TRAFFIC OF U.S. AND FOREIGN ONLINE RETAILERS. Academy of International Business - NE.
Colton, D., Roth, M., Jayachandran, S., & Dakhli, M. (2001). The Use and Effectiveness of Transferred Knowledge in Marketing Subsidiaries. Proceedings of the AMA Winter Educators’ Conference.
Colton, D., Bearden, W., Carlson, J., & Weathers, D. (2000). Price Discount and Brand Information Effects on Perceptions of Quality and Value. American Marketing Association. Conference Proceedings. 11. 111-116.
Colton, D., & Money, B. (1998). Response to Promotion in Post-Communist Eastern Europe. Enhancing Knowledge Development in Marketing--Proceedings of the AMA Summer Educators’&#8364™ Conference. 9. 322.