Deborah Colton-Hebert Headshot

Deborah Colton-Hebert

Associate Professor
Department of MIS, Marketing, and Digital Business
Saunders College of Business

Office Location
Office Mailing Address
#3323 Saunders College of Business

Deborah Colton-Hebert

Associate Professor
Department of MIS, Marketing, and Digital Business
Saunders College of Business

Education

BA, State University of New York at Buffalo; MBA, Rochester Institute of Technology; Ph.D., University of South Carolina


Areas of Expertise

Currently Teaching

MKTG-761
3 Credits
An introduction to contemporary principles and practices of marketing. The course is structured around the process of marketing planning leading to the development of successful marketing strategies, including the commercialization of products and services in domestic and international environments. Focus is on environmental scanning techniques, setting and evaluating measurable objectives, innovating and controlling the interrelated components of product/service offering, planning and executing the marketing mix (channels of distribution, price, and promotion), and enhancing customer relationships through the delivery of customer value.
MKTG-330
3 Credits
A hands-on course focusing on developing marketing strategies for entering and competing in foreign countries. Topics include foreign market opportunity assessment, developing commercialization and entry strategies, understanding foreign customers and distribution channels, and communicating value through advertising and promotion in different markets.