David Anderson Headshot

David Anderson

Adjunct Faculty

David Anderson

Adjunct Faculty

Bio

David Anderson is an adjunct professor at the Saunders College of Business at Rochester Institute of Technology in Rochester, NY. He recently retired from a position as the Business Process Operations Manager and senior staff member of the Xerox PARC lab located in Webster, NY. Prior to this assignment he managed an international product development team focused on Remote Services and enabling technologies. During his 38-year career he worked on both technology and product development for over 15 successful products and holds 35 US patents. Mr. Anderson attended the University of Colorado at Boulder, graduating in 1975 with a BS degree in Engineering Physics. In 2006, he received a MS degree in Product Development from RIT. He teaches graduate courses in Product Development, Commercialization, Innovation and Technology Management.

Currently Teaching

MKTG-865
2 Credits
This course emphasizes the marketing and product strategy activities required to create, develop, and launch successful new products. Topics covered include identifying the market opportunity for new products, defining the product strategy, understanding customer requirements, developing and updating the product business plan, marketing's role in the product development process, developing the marketing plan for launching new products, and managing the product life cycle. Best practices in activities required for successful new product commercialization are reviewed.
MGMT-818
2 Credits
The primary theme of this course is to examine how firms can achieve superior financial performance through the establishment of a sustainable competitive advantage at the business level. Contemporary theories of strategic management will be discussed and critically examined for their relevance to the problems facing many of today's managers. Topics include analysis of industry attractiveness, value-chain analysis, core competencies, and business-level strategies.
MGMT-819
2 Credits
This course covers corporate-level strategy and strategy implementation. The focus of the course is on the strategy of the firm as a whole, and the interrelations between different divisions. Topics will include related and unrelated diversification, and the various means of engaging in diversification, mergers and acquisitions, joint ventures, and strategic alliances. Contemporary theories of strategic management will be discussed and critically examined for their relevance to the problems facing many of today's managers.
MGMT-860
2 Credits
The course explores leadership topics in depth with an emphasis on current management and leadership issues. During each class a community leader guest lectures on topics of leadership. Past speakers have included senior-level executives from local industry, government, and not-for-profit organizations.
MGMT-861
2 Credits
This course deals with the responsibilities and challenges faced by managers responsible for research and innovation within high- technology firms. Topics will include: the critical role of innovation, internal technology assessments, technology transfer, the selection and management of R&D projects, and the identification of and management of disruptive technologies and business models. Particular attention will be given to overcoming systemic barriers to innovation.