Laurie Dwyer is currently a full-time senior lecturer at the Rochester Institute of Technology, Saunders College of Business. She teaches undergraduate and graduate level courses in marketing analytics, internet marketing, consumer behavior and strategic marketing management. , , In addition, Laurie is the President of Strategic Insite, LLC, a marketing company providing branding and marketing strategy development. She has 25+ years marketing and sales management experience with Xerox, Eastman Kodak, and SPX and is currently a board member of the Rochester American Marketing Association and served as president of the Rochester e-Business Association. Her passion: raising money for the Cystic Fibrosis Foundation.