Robert Boehner Headshot

Robert Boehner

Adjunct Faculty

Principal Lecturer Emeritus

Robert Boehner

Adjunct Faculty

Principal Lecturer Emeritus

Education

BA, MA, Siena College; JD, University of North Carolina at Chapel Hill

Bio

Bob Boehner is a senior lecturer in SCB. He joined the SCB faculty in 1995 as an adjunct professor teaching in the executive MBA program. In 2000 he became a full-time SCB faculty member. Boehner teaches graduate level marketing and strategy courses., , Boehner retired from Xerox in 1996 after a 30 year career. While at Xerox he held a variety of senior management positions in marketing, strategy,and, field operations. After retiring he attended the School of Law at the University of North Carolina at Chapel Hill, earning a JD degree in 1999. He earned a BA and MA degree in history from Siena College., , Boehner was recognized by EMBA students as the most outstanding instructor in the program in 2008,2009, 2010, and 2011., , Boehner combines his teaching experience with consulting for a variety of different clients. Over the last five years he has consulted and/or conducted training sessions for Getinge, Moog, JML Optical, Harris RF Communications, and Champlain College. Boehner also organized and taught a successful series of local WIRED seminars funded by the US Department of Labor., , Boehner is Chairman of the Board of St. Johns Senior Service, a large Rochester-based non-profit that provides services to elders, including St. Johns Nursing Home and St. Johns Meadows., , In his spare time Boehner enjoys golf, traveling to the UK to see his London-based family, and spending time with his Rochester and London grandchildren.


Areas of Expertise

Currently Teaching

MKTG-865
2 Credits
This course emphasizes the marketing and product strategy activities required to create, develop, and launch successful new products. Topics covered include identifying the market opportunity for new products, defining the product strategy, understanding customer requirements, developing and updating the product business plan, marketing's role in the product development process, developing the marketing plan for launching new products, and managing the product life cycle. Best practices in activities required for successful new product commercialization are reviewed.