Saunders College of Business
Saunders College of Business
BA, MA, Siena College; JD, University of North Carolina at Chapel Hill
Bob Boehner is a senior lecturer in SCB. He joined the SCB faculty in 1995 as an adjunct professor teaching in the executive MBA program. In 2000 he became a full-time SCB faculty member. Boehner teaches graduate level marketing and strategy courses., , Boehner retired from Xerox in 1996 after a 30 year career. While at Xerox he held a variety of senior management positions in marketing, strategy,and, field operations. After retiring he attended the School of Law at the University of North Carolina at Chapel Hill, earning a JD degree in 1999. He earned a BA and MA degree in history from Siena College., , Boehner was recognized by EMBA students as the most outstanding instructor in the program in 2008,2009, 2010, and 2011., , Boehner combines his teaching experience with consulting for a variety of different clients. Over the last five years he has consulted and/or conducted training sessions for Getinge, Moog, JML Optical, Harris RF Communications, and Champlain College. Boehner also organized and taught a successful series of local WIRED seminars funded by the US Department of Labor., , Boehner is Chairman of the Board of St. Johns Senior Service, a large Rochester-based non-profit that provides services to elders, including St. Johns Nursing Home and St. Johns Meadows., , In his spare time Boehner enjoys golf, traveling to the UK to see his London-based family, and spending time with his Rochester and London grandchildren.
Areas of Expertise
This course deals with the responsibilities and challenges faced by managers responsible for research and innovation within high- technology firms. Topics will include: the critical role of innovation, internal technology assessments, technology transfer, the selection and management of R&D projects, and the identification of and management of disruptive technologies and business models. Particular attention will be given to overcoming systemic barriers to innovation.
The course explores leadership topics in depth with an emphasis on current management and leadership issues. During each class a community leader guest lectures on topics of leadership. Past speakers have included senior-level executives from local industry, government, and not-for-profit organizations.
This course emphasizes the marketing and product strategy activities required to create, develop, and launch successful new products. Topics covered include identifying the market opportunity for new products, defining the product strategy, understanding customer requirements, developing and updating the product business plan, marketing's role in the product development process, developing the marketing plan for launching new products, and managing the product life cycle. Best practices in activities required for successful new product commercialization are reviewed.
Special topics seminars offer an in-depth examination of current events, issues and problems unique to finance. Specific topics will vary depending upon student and faculty interests and on recent events in the business world. Seminar topics for a specific semester will be announced prior to the course offering. These seminars may be repeated for credit since topics will normally vary from semester to semester. (instructor-determined)