RIT Logo with Text

Colors

Our Color Palette

Beyond our logo, color is one of the most recognizable aspects of our brand identity. Using color appropriately is one of the easiest ways to make sure our materials reflect a cohesive RIT brand.

RIT Color Ratios
Rule of Thumb

A robust color palette provides many design options, but we must exercise thoughtful consideration and restraint to make sure we don’t lose our visual identity.

Here is a general guide for making effective choices as you use color in compositions. This isn’t meant to imply a strict mathematical distribution of the colors on the page; rather, these ratios should help your layout pass a squint test.


Primary Palette

Our primary palette consists of RIT orange, and white. Our layouts lean heavily on these colors, mixing in the neutral and accent palettes to build color schemes that are complementary and balanced.

Pantone
1505 C

CMYK0 68 100 0 RGB247 105 2 HEX#F76902

White
 

CMYK00 00 00 00 RGB255 255 255 HEX#FFFFFF


Secondary Palette

These neutral hues pair perfectly with the primary palette. Due to the subdued nature of these colors, overpowering the primary set is less of a concern.

Use these as supplementary colors rather than driving colors in layout and materials.

Black
 

CMYK0 0 0 100 RGB00 00 00 HEX#000000 Rich Black40 40 40 100

PMS
427C

CMYK7 3 5 8 RGB208 211 212 HEX#D0D3D4 CMYK Uncoated15 7 10 4

PMS
429C

CMYK21 11 9 23 RGB162 170 173 HEX#A2AAAD CMYK Uncoated38 22 22 4

PMS
430C

CMYK33 18 13 40 RGB124 135 142 HEX#7C878E CMYK Uncoated47 31 29 4


Accents Palette

Although our primary and secondary palettes should drive most materials, in certain instances, other colors need to be used. For those circumstances, we have developed this accents palette. Do not use these colors for full-color bleeds. They should be used occasionally and sparingly.

Under no circumstances should any of them become the predominant color for a school, center, institute, or department.

PMS
Warm Gray 1 C

CMYK3 3 6 7 RGB215 210 203 HEX#D7D2CB CMYK Uncoated2 3 7 8

PMS
Warm Gray 5C

CMYK11 13 16 32 RGB172 163 154 HEX#ACA39A CMYK Uncoated10 12 13 28

PMS
376C

CMYK 54 0 100 0 RGB 132 189 0 HEX#84BD00 CMYK Uncoated48 0 95 4

PMS
382C

CMYK28 0 100 0 RGB196 214 0 HEX#C4D600 CMYK Uncoated33 0 85 2

PMS
7703 C

CMYK79 2 10 11 RGB0 156 189 HEX#009CBD CMYK Uncoated68 0 7 8

PMS
2665C

CMYK70 76 0 0 RGB125 85 199 HEX#7D55C7 CMYK Uncoated48 55 0 0

PMS
485C

CMYK0 95 100 0 RGB218 41 28 HEX#DA291C CMYK Uncoated0 73 92 1

PMS
7408C

CMYK0 29 100 0 RGB246 190 0 HEX#F6BE00 CMYK Uncoated0 31 91 3