RIT Logo with Text

Colors

Our Color Palette

Beyond our logo, color is one of the most recognizable aspects of our brand identity. Using color appropriately is one of the easiest ways to make sure our materials reflect a cohesive RIT brand.

RIT Color Ratios


Primary Palette

Our primary palette consists of RIT orange, and white. Our layouts lean heavily on these colors, mixing in the neutral and accent palettes to build color schemes that are complementary and balanced.

Pantone
717 C

CMYK0 74 100 0 RGB217 94 0 HEX#D95E00 CMYK Uncoated0 50 100 0

White
 

CMYK00 00 00 00 RGB255 255 255 HEX#FFFFFF


Secondary Palette

These neutral hues pair perfectly with the primary palette. Due to the subdued nature of these colors, overpowering the primary set is less of a concern.

Use these as supplementary colors rather than driving colors in layout and materials.

Black
 

CMYK0 0 0 100 RGB00 00 00 HEX#000000 Rich Black40 40 40 100

PMS
Cool Gray 9 C

CMYK30 22 17 57 RGB117 120 123 HEX#75787B CMYK Uncoated28 16 12 35

PMS
Cool Gray 1 C

CMYK4 2 4 8 RGB217 217 214 HEX#D9D9D6 CMYK Uncoated4 3 6 7


Accents Palette

Although our primary and secondary palettes should drive most materials, in certain instances, other colors need to be used. For those circumstances, we have developed this accents palette. Do not use these colors for full-color bleeds. They should be used occasionally and sparingly.

Under no circumstances should any of them become the predominant color for a school, center, institute, or department.

PMS
Warm Gray 1 C

CMYK3 3 6 7 RGB215 210 203 HEX#D7D2CB CMYK Uncoated2 3 7 8

PMS
5497 C

CMYK38 9 23 32 RGB130 153 149 HEX#829995 CMYK Uncoated51 27 36 3

PMS
7530 C

CMYK10 18 25 32 RGB163 147 130 HEX#A39382 CMYK Uncoated9 16 22 26

PMS
7721 C

CMYK 89 0 43 65 RGB 0 94 93 HEX#005E5D CMYK Uncoated96 0 48 50

PMS
7739 C

CMYK78 0 95 5 RGB49 155 66 HEX#319B42 CMYK Uncoated71 0 98 2

PMS
7703 C

CMYK79 2 10 11 RGB0 156 189 HEX#009CBD CMYK Uncoated68 0 7 8

PMS
7447 C

CMYK77 85 6 18 RGB93 71 119 HEX#5D4777 CMYK Uncoated67 73 0 0

PMS
176 C

CMYK0 87 85 0 RGB224 60 49 HEX#E03C31 CMYK Uncoated1 75 87 2

PMS
142 C

CMYK0 24 78 0 RGB241 190 72 HEX#F1BE48 CMYK Uncoated0 23 70 0