You can reach out to your marketing/communications representative or contact firstname.lastname@example.org to ask any brand question you may have.Web Presence Redesign FAQ
Frequently Asked Questions
RIT Marketing and Communications has purchased licenses for approved staff. If you are a designer, you may be eligible to get a license for your machine. For questions in regards to font usage and how to apply for a license, please contact your marketing/communications representative or email email@example.com.
Alternate fonts to use are Arial and Georgia, which are within the same family as the new fonts. These fonts can be found on most computers and are free.
You can get the lockup of RIT and the name of your entity. By using the RIT logo along with your department name, you strengthen the value of the brand and elevate the reputation of your college or department. Having multiple competing symbols and marks creates confusion not only internally but externally as well.
For years RIT has had a splintered brand with all the different variations of logos across the university. There are many ways you can have your own identity without creating a unique logo, such as using approved graphics, colors, or typography to give yourself your own identity while staying true to the RIT brand. You can work with your marketing/communications representative or with our team to figure out a creative solution that does not require a logo but can still help achieve your goals.
Every academic, administrative, or student organization is not required to submit their creative for approval. However, we encourage you to get in touch with your marketing/communications representative or send us a sample to make sure usage of the brand is appropriate—especially if the materials are going outside of the university.
First, if you have reams of paper, stacks of business cards and other items with current logo on them, please use them up before purchasing new pieces. Building names, permanent structures with your name (think etched glass) on them do not have to be changed.
By the end of January, please update logos on social media accounts (templates can be found in the toolkit section of this portal) and all printed materials with the new lock-ups provided to your marketing contact. In addition, if there is a need to order new materials, please ensure the new lock-up for your college, school, department, division or office is being utilized.
If you don’t have a marketing contact or have additional questions, please contact firstname.lastname@example.org and we’d be happy to help.
Please contact your area marketing/communications representative or Kin Sejpal at email@example.com or x5-4643.
You can reach out to your marketing/communications representative or contact firstname.lastname@example.org to ask any brand question you may have.