National Campaign Updates
Shelley Yehl – Director of University Marketing Intelligence
Lindsay St. Lucia – Assistant Director of University Brand Management and Advertising
Final metrics from the Spring campaign and updates to where we are headed next.
National Campaign Updates
Advances in the RIT SportsZone program
Mark Fragale – Assoc. Director of University Sports and Events Production
SportsZone has transformed in recent years with many updates within the platform that are structured to move the RIT marketing message forward, highlight student athletes and promote SportsZone student staff as they leave RIT and enter the workforce.
Advances in the RIT SportsZone Program
Building Brand Assets
Eric Koomen – Director of Communications and Marketing, Saunders College of Business
Partnering with University Marketing Strategy and Creative Services
Building Brand Assets
Alumni Webinar Series
Lydia Palmer – Senior Director of Marketing and Donor Relations, Development and Alumni Relations
Anna Hazelwood, Senior Digital Marketing Specialist, Development and Alumni Relations
Best practices & what is learned from running the Alumni Webinar Series.
Alumni webinar series
Campus Visit Marketing
Danielle Dankey – Associate Director Enrollment Marketing, Enrollment Management
Making a campus visit is one of the strongest predictors of yielding a prospective student. Learn how a change in marketing tactics has positively influenced campus visit attendance and has lifted the curtain on determining which marketing channels are effective.
Campus Visit Marketing
The Power of Partnerships
Kelly Sorenson – Marketing Communications Director, College of Art and Design
Marketing and recruiting best practices in the College of Art and Design.
The Power of Partnerships