Marketing & Communications Forum

The Marketing & Communications Forum is a space for those in the campus community interested or involved in integrated marketing and communications to share ideas and best practices. This group meets periodically through the year to hear new perspectives and stories that can be used to supplement or extend their strategies.

To receive information about future forums, please email Amy Button at amy.button@rit.edu.

11/01
2017

John Trierweiler - VP and Chief Marketing Officer
Welcome and Announcements
Marketing and Communications Presentation

Kin Sejpal - AVP Marketing & Branding
Kin shared key findings and salient strategy drivers from the Brand Health Tracker (including highlights from a brief awareness study done with another firm). The information that was presented will help lay a strong foundation for RIT’s messaging and overall brand strategy.
Brand Awareness Study and Brand Health Tracker

Ed Lincoln - Assistant Vice President, Enrollment Management & Career Services
Ed discussed the Admitted Student Questionnaire PLUS™ (ASQ PLUS™) College Board market research tools. These tools have been administered to accepted RIT freshmen in alternate years. The presentation provided an overview of selected findings from the 2017 questionnaire.
Admitted Student Questionnaire

09/19
2017

John Trierweiler - VP/CMO
John provided an update on the Marketing and Communications Division.
M&C Division Update Presentation

Dr. James Myers - Associate Provost of International Education & Global Programs
Dr. Myers presented an overview of RIT’s status in its efforts to become a comprehensive international university. Since 2011, RIT has been strategically focused on fostering global competence in its graduates, and developing international experiential opportunities for all students. He also presented the progress we have made in international engagement through research, and the expansion of our global campuses.
Presentation of RIT's International Status

Elizabeth Lamark - Visual Resource Producer
Elizabeth presented an introduction to Cumulus, our digital asset management tool. As a part of the presentation she covered a range of topics, including access and procurement of digital assets, photo storage, cataloging and tagging, photo contribution, and more.
Introduction to RIT photography catalog (Cumulus)
Cumulus Keywords

06/06
2017

Thérèse Hannigan - Director of RIT Online
Thérèse presented an overview of RIT Online, edX partnership, RITx offerings, and our West Coast Initiative. As a part of the discussion she also reviewed her marketing plans and process as they relate to these programs and initiatives.
RIT Online Presentation

John Trierweiler - VP/CMO
John presented qualitative research highlights from a recent Brand Health Tracker Survey performed by SimpsonScarborough in cooperation with John and RIT’s Brand Health Task Force. This portion of the research specifically measured attitudes, awareness, and perceptions of RIT, which will help to improve our positioning and key messaging within the higher ed marketplace.

02/21
2017

John Trierweiler - VP/CMO 
John presented an update on the announcement of our new President, Dr. David C. Munson, Jr., and the Presidential Transition Plan.

Diane Ellison - Associate Vice President, Graduate, International & PT Enrollment
Roch Whitman - Sr. Associate Director of Part-Time and Graduate Enrollment Services 
Diane and Roch presented on (1) who they are, (2) what they do, and (3) how they can collaborate with marketers and communicators to achieve enrollments goals.
OGAPE Presentation