Analyze. Work in teams to tackle what's probably the richest, most complex dataset you've seen so far provided by a real-life organization. Students at any stage of their data science educaton and from any major are welcome.
Network. Meet other data science professionals as well as students from other colleges and university. Make connections that can enrich your education and help launch your career.
Experience. Take away a story to tell at future job interviews about how you met the challenges posed at DataFest, how you functioned under pressure, and how you would approach similar problems in the work place.