DEPARTMENT OF MIS, MARKETING AND ANALYTICS

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Duygu Akdevelioglu

Assistant Professor
Department of MIS, Marketing and Analytics
Saunders College of Business

2017 Submissions

Full Length Book

(2017). Routledge Handbook on Consumption. Akdevelioglu, D., & Venkatesh, A.

Book Chapter

(2017). Social Media Consumer as Digital Avatar. Routledge Handbook on Consumption. Akdevelioglu, D., & Venkatesh, A.

Published Conference Proceedings

Akdevelioglu, D., & Kara, S. (2017). Opinion Leadership and New Product Adoption in Social Media. 39th Annual ISMS Marketing Science Conference.

Akdevelioglu, D., & Venkatesh, A. (2017). Strength of Ties in Social Media Networks. Consumer Culture Theory Conference.

Akdevelioglu, D., & Braxton, D. (2017). The Role of Social Media Publics in Customer Experience. American Marketing Association Winter Conference.

Akdevelioglu, D., & Venkatesh, A. (2017). Consumer Ties and Social Media Networks. American Marketing Association Winter Conference.

Invited Keynote/Presentation

Akdevelioglu, D., & Kara, S. (2017). Opinion Leadership and New Product Adoption in Social Media. 39th Annual ISMS Marketing Science Conference.

Akdevelioglu, D., & Venkatesh, A. (2017). Strength of Ties in Social Media Networks. Consumer Culture Theory Conference.

Akdevelioglu, D., & Braxton, D. (2017). The Role of Social Media Publics in Customer Experience. American Marketing Association Winter Conference.

Akdevelioglu, D., & Venkatesh, A. (2017). Consumer Ties and Social Media Networks. American Marketing Association Winter Conference.

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Quang Bui

Associate Professor
Department of MIS, Marketing and Analytics
Saunders College of Business

2017 Submissions

Published Conference Proceedings

Bui, Q., & Levy, M. (2017). Institutionalization of Contested Practices: A Case of Enterprise Architecture Implementation in a US State Government. Hawaii International Conference on System Sciences.

Invited Article/Publication

Bui, Q., (2017). Evaluate Enterprise Architecture Frameworks Using Essential Elements. Communications of the Association for Information Systems (AIS). 41. 121-149.

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Sorim Chung

Associate Professor
Department of MIS, Marketing and Analytics
Saunders College of Business

2017 Submissions

Invited Keynote/Presentation

Chung, S., (2017). Executive briefing: Multi-channel shopping & webrooming. US Army NETCOM Command Strategy Group (CSG) forum.

Chung, S., (2017). Perception. 20/20 Research in Focus.

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Deborah Colton

Associate Professor
Department of MIS, Marketing and Analytics
Saunders College of Business

2017 Submissions

Published Conference Proceedings

Colton, D., (2017). Consumer Switching Intentions to Buy Groceries Online. Society for Marketing Advances.

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Sean Hansen

Professor
Department of MIS, Marketing and Analytics
Saunders College of Business

2017 Submissions

Invited Article/Publication

Marabelli, M., Hansen, S., Newell, S., & Frigerio, C. (2017). The Light and Dark Side of The Black Box: Sensor-Based Technology in the Automotive Industry. Communications of the AIS. . .

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Emi Moriuchi

Associate Professor
Department of MIS, Marketing and Analytics
Saunders College of Business

2017 Submissions

Full Length Book

(2017). Handbook of Japanese Management. Moriuchi, E.,

(2017). Handbook of Japanese Management. Moriuchi, E.,

Book Chapter

(2017). Marketing Research. Handbook of Japanese Management. Moriuchi, E.,

(2017). Japanese Consumer Behavior. Handbook of Japanese Management. Moriuchi, E.,

Published Conference Proceedings

Martin, M., Moriuchi, E., Martin, M., & Goebel, T. (2017). Empathy in Marketing Students: Are We Missing the Boat in Marketing Education. Marketing Management Association.

Moriuchi, E., (2017). Flipped Classroom and the Millennial Students. Society for Marketing Advances.

Moriuchi, E., & Carlson, G. (2017). Say What?: The Role of Accent in Online Ads and its Impact on Consumers' Reactions toward Advertisements and Purchasing Intentions. Society for Marketing Advances.

Martin, M., Moriuchi, E., Martin, M., & Goebel, T. (2017). Empathy in Marketing Students. Marketing Educator Association.

Chung, C., Moriuchi, E., Limbu, Y., & Ganesan, P. (2017). Attitudes toward Star Ratings: Generational Differences among Indian Consumers. Society of Marketing Advances. Society for Marketing Advances.

Invited Article/Publication

Moriuchi, E., & Jackson, P. (2017). Role of brand names and product types on bicultural consumers' purchase intentions. Journal of Consumer Marketing. 34. 53-65.

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Rajendran Murthy

Associate Professor
Department of MIS, Marketing and Analytics
Saunders College of Business

2017 Submissions

Published Conference Proceedings

Murthy, R., Ettlie, J., & Gianiodis, P. (2017). Acquiring Open Innovation. 25TH IPDMC: INNOVATION AND PRODUCT DEVELOPMENT MANAGEMENT CONFERENCE.

Gianiodis, P., Murthy, R., & Ettlie, J. (2017). Mergers & Acquisitions, R&D and Crowd Sourcing: Substitution or Complements?. World Open Innovation Conference.

Murthy, R., Hodis, M., & Sashittal, H. (2017). Indulgence on Facebook: The Case of Narcissism and Voyeurism. Society for Marketing Advances.

Murthy, R., Hodis, M., & Sashittal, H. (2017). Mediated Voyuerism and Narcissistic Indulgence on Facebook. Marketing Management Association Spring Conference.

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Victor Perotti

Professor
Department of MIS, Marketing and Analytics
Saunders College of Business

2017 Submissions

Invited Keynote/Presentation

Reynolds, P., Ettlie, J., & Perotti, V. (2017). First movers versus Followers in B-Corporations. PDMA research symposium.

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Jesse Redlo

Department of MIS, Marketing and Analytics
Saunders College of Business

2017 Submissions

Published Conference Proceedings

Redlo, J., & Hsieh, J. (2017). Students perceived features & barriers to success in online courses: A case study. 2017 Graduate Hospitality & Tourism Research Conference Proceedings.

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Bryan Reinicke

Associate Professor
Department of MIS, Marketing and Analytics
Saunders College of Business

2017 Submissions

Invited Article/Publication

Reinicke, B., Cummings, J., & Kleinberg, H. (2017). The Right to Digital Self Defense. IEEE Computer. . .

Connolly, A., & Reinicke, B. (2017). How to Teach Emotional Intelligence Skills in IT Project Management. Information Systems Education Journal. . .

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