David Crumb is an expert on hotel operations, hotel sales and marketing, and yield management. He has 25 years experience in the hotel industry.

Crumb is on the board of directors of the New York Hotel and Lodging Association.

He received his bachelor's from Florida State University and his MBA from Michigan State University.

Twyla Cummings is an expert on project management, strategic planning, management development, mentoring and women in business.

Her research interests include graphic communications markets and applications, mentoring practices and trends, diversity, customer relationship marketing, Internet marketing, future management trends and women's studies.

Cummings earned a bachelor's in chemistry and a master's in business and industrial management from Wright State University and a Ph.D. in management from The Union Institute in Ohio.

Michael Dwyer is an expert on the development of academic research programs in emerging technologies through the creation of partnerships between academia, industry and government.

With more than 25 years in engineering, marketing, and business-unit management, Dwyer focuses on matching faculty and students ideas with industry and government needs in applied research. His most recent position was vice president and general manager for Signaling Products at ALSTOM Signaling, a 0 million supplier of transportation management systems. Prior to that, he was vice president of marketing for ABB Automation, a .3 billion supplier of automation systems to the chemical, pharmaceutical, paper, and textiles industry.

Dwyer joined RIT in 2002 to focus on the development of the First in Class program through the creation of Industry and Government Partnerships.

Dwyer received his bachelor's degree in computer science from Clarkson University and is a double alumnus of RIT—master's of science in engineering technology, 1980 and an M.B.A. in technology management, 1994.

Eugene Fram is a widely known marketing expert, with a depth of experience in various forms of consumer marketing such as retail management and online retailing. He has published more than 100 journal articles and six books on a variety of business topics. Frequently quoted by national and regional media, he has an active consulting practice serving consumer, industrial and nonprofit organizations, and has three decades experience as a director on corporate boards.

His major areas of expertise include retail mall operations and shopping, online shopping, nonprofit boards, managing careers and promotional marketing. He is frequently quoted on a wide variety of topics, including the impact of Wal-Mart, mall development, store locations, time-compressed lifestyles, industrial purchasing partnerships, marketing in China, increases in consumer penalties (restocking penalties), operations of nonprofit boards, marketing channel issues, (dual distribution) and higher education marketing.

As RIT’s Emeritus Professor of Marketing, Fram is typically quoted about 100 times a year by newspaper, magazine and TV/radio media.

Fram holds a B.S. in commerce (marketing) and a Master of Letters in retailing from the University of Pittsburgh and an Ed.D. in higher education from the State University of New York at Buffalo.

He was named an RIT "Communicator of the Year" in 1995 and received RIT's Eisenhart Award for Outstanding Teaching in 1997.

Dr. Neil Hair is associate professor of marketing in the E. Philip Saunders College of Business. Areas of expertise include electronic commerce, ethics, international marketing and social entrepreneurship.

Recent projects include understanding perceptions of advertising and customer value in popular online social networks such as Twitter and Facebook, personal branding in virtual space, virtual ethnography in popular worlds such as Second Life, and global studies on social media use for collaboration and innovation looking at more than 100 of the worlds thought leaders operating in this space.

Hair is the recipient of RIT's Richard and Virginia Eisenhart Provost's Award for Excellence in Teaching in 2006, the Exemplary Online Faculty Award in 2008 and the 2012-13 Eisenhart Award for Outstanding Teaching.

Hair hails from the U.K. and holds Chartered Marketer Status from the Chartered Institute of Marketing, a Ph.D. from Cranfield as well as degrees from Sheffield and Cardiff Business Schools.

Jonathan Schroeder is the William A. Kern Professor of Communications at Rochester Institute of Technology. He joins RIT from the University of Exeter in England, where he was Chair in Marketing and Director of Research for the Department of Management. His BA (Psychology) is from the University of Michigan and his MA and PhD (Social Psychology) is from the University of California, Berkeley, and he did postdoctoral work at Rhode Island School of Design. He has held visiting appointments at Wesleyan University (Center for the Humanities), Göteborg University, Sweden (Centre for Consumer Science), University of Auckland, New Zealand (Centre for Digital Enterprise), Bocconi University in Milan (Program in Fashion, Experience, and Design), and Indian School of Business, Hyderabad. Schroeder has published widely on branding, communication, consumer research, and identity. His current research involves four intersecting areas: aesthetic leadership, branding, ethics of representation and visual communication. He is the author of Visual Consumption (Routledge, 2002) and co-editor of Brand Culture (Routledge, 2006). He is editor in chief of Consumption Markets & Culture, and serves on the editorial boards of Advertising and Society Review, Critical Studies in Fashion and Beauty, European Journal of Marketing, Innovative Marketing, International Journal of Indian Culture and Business Management, Journal of Business Research, Journal of Historical Research in Marketing, Journal of Macromarketing, and Marketing Theory.

Patricia Sorce has a background in experimental design, statistics and human decision-making as an excellent basis for marketing research. She is an expert on database marketing, buyer behavior and marketing research.

Many of her scholarly publications build on a theme of understanding how people think and focus on human behavior. She has published in marketing, management and psychology journals, spanning a wide range of topics including basic research in psychology (retrieval processes in long term memory), marketing segmentation analysis (lifestyles of older consumers), applied research in the business of health care and pedagogy (a problem-based learning approach to business software skills).

Sorce is chair of RIT's School of Print Media. Prior to her appointment in 2004, she served as an associate professor of marketing in RIT's College of Business. She is also the co-director of the Printing Industry Center at RIT, funded by the Alfred P. Sloan Foundation. The center is a joint program between the School of Printing and College of Business, emphasizing Sloan's long-standing tradition of applying a broad multidisciplinary approach to industry investigations and findings.

Sorce holds a Ph.D. in cognitive and experimental psychology from the University of Massachusetts. She is an applied psychologist with expertise in quantitative analysis.