RIT and Digital Rochester Launch Get SMART(er) Series

New program for businesses to analyze and develop strategic plans for success

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The E. Philip Saunders College of Business at Rochester Institute of Technology and Digital Rochester announce a brand new series, Get SMART(er). The program offers an educational experience designed for those in leadership responsibility in growing companies—and those contemplating starting a company of their own.

Thinking Strategically? Marketing Matters! will be held from 5 to 9 p.m. on Monday, Jan. 26, in the Lowenthal Building at RIT. Guest lecturers include Robert Boehner, distinguished marketing professor and executive-in-residence at RIT’s Saunders College, and Barbara Glassman, president of G-FORCE Collaborations, which is sponsoring the first session.

“Digital Rochester and the Saunders College decided that an educational series would be a great way to kick off a partnership, and we agreed to do four sessions this year,” says Donna Scheid, assistant director of executive education programs at RIT’s Saunders College. “In addition, we are offering discounts to Digital Rochester members for many of our not-for-credit executive series and also looking at specific scholarships for the Executive MBA program for Digital Rochester.

“We are always looking forward to giving back to the community and believe this Get SMART(er) series will allow us to achieve this goal in a unique way.”

To register for the Get SMART(er) sessionw, visit http://www.digitalrochester.com/smart/. For more information about the RIT and Digital Rochester partnership, contact Donna Scheid at (585) 475-4534 or visit http://www.ritemba.com.


  • Digital Rochester is a community of technology professionals and entrepreneurs in upstate N.Y. Founded in 2000, DR has expanded events and community services to include an array of networking, educational, entrepreneurial and economic development activities.
  • G-FORCE Collaborations has been delivering a comprehensive suite of sales and marketing services that encompass the development and management of strategy, people, sales, marketing, client relationships as well as custom training and individual coaching for more than 20 years.