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Farewell, RIT

I’m “going home.” In a whirlwind past couple weeks (that included a swirl of emotions), I was offered and have accepted a faculty position at my undergraduate alma mater, SUNY Geneseo. It’s not just any job. The position title alone might describe my ideal job (practically anyplace): Lecturer in communication and faculty director of the more »

Categories: Blogging, Dateline: RIT, News & Events Daily, News hits, Podcasts, PR musings, Social media 30 Comments

Twitter…kind of like cable TV?

Last time, I discussed how RIT University News and others on campus use Twitter to share information and engage with followers, and I offered tips for efficient use of Twitter via lists and hashtags. (Plus, I explained why RIT isn’t @RIT. Answer: Someone else already has the username.) With nearly 4,900 followers, @RITNEWS is the more »

Categories: PR musings, Social media 5 Comments

Using Twitter to keep up-to-date on #RIT news

In an April 12 Athenaeum story, colleague Paul Stella writes about Twitter’s use by a group of students, known as “5 RIT Students,” and others on campus. RIT University News, an early adopter of Twitter (having joined the “microblog” in summer ’08), uses Twitter daily to efficiently (quickly and concisely) share top RIT news. Twitter more »

Categories: Athenaeum, PR musings, Social media Comments Off

Reflecting on 10 years in Brown Hall

Feb. 4, 2002, was a cold and snowy Monday in Henrietta. And for RIT University News, it was moving day. Over the previous few weeks, we had been preparing—physically and mentally—to move from Eastman Hall to Building 86 (the name “Brown Hall” did not yet exist). Mentally preparing? Yes…. At the time, I and others more »

Categories: Miscellaneous 8 Comments

Wanted: Opinionated people

Space is set aside each Monday in our e-newsletter, News & Events Daily, for a “Viewpoints” opinion essay, and we ran one this week. The only problem: It was the first one we had run in more than three months! Three months! That’s kind of hard to believe at this place of more than 17,000 more »

Categories: Inside N&E, News & Events Daily, PR tips Comments Off

A ‘new day’ (part 4): Your ad here!

Over the past few weeks, I’ve been sharing details about the recent redesign of News & Events Daily, our digital newsletter. Soon we’ll add the final piece to the puzzle: paid advertising. Why ads? We feel that advertising will be an effective way to allow clients to share specialized messages with our targeted audience of more »

Categories: Inside N&E, News & Events Daily, Social media Comments Off
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    The Tiger Beat takes you behind the scenes with the members of RIT University News—the news and public relations division of Rochester Institute of Technology. Get the “story behind the story” and an insider’s look at who we are and what we do to publicize RIT news.
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