August 20, 2014
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My first week at University News

Associated Press stylebooks, Student Spotlights and, of course, an umbrella shaped like a Samurai sword.  What else could possibly kick off an exciting co-op with University News? As a fourth-year advertising & public relations and psychology double major, I’m excited about the opportunity to work full-time for the department during spring quarter. The past week became a more »

Categories: Breaking news, Campus life, PR musings, Social media, Students Comments Off

‘Bear’ with me on this one

It’s no secret I love a good pun. The University News staff can surely attest to that. It’s to the point that—during team meetings—they can sense an opening and practically cringe before I even lob one out for their consumption. So admittedly I smiled last Friday at the comment shouted by a student from inside more »

Categories: Breaking news, News hits, PR musings 1 Comment

Lessons learned from Virginia Tech

Put yourself in the shoes of an RIT Public Safety Officer early Wednesday morning. You have three separate incidents happening at nearly the same time: 1) A student with mental health issues is despondent and is threatening to hurt himself. 2) Another student has had too much to drink and may need hospitalization due to more »

Categories: Breaking news, Campus life, PR musings 21 Comments

Breaking the news on Twitter

Last fall, I wrote a piece for RIT: The University Magazine (RIT’s alumni magazine) explaining how my job and those of my University News colleagues have changed drastically over the past decade. Ten years ago, we reached our target audience by writing primarily for the media and for RIT internal publications. Today, we increasingly write more »

Categories: Breaking news, News hits, PR musings, University Magazine Comments Off

Destler on WITR: ‘Old media’ shines anew

After RIT President Bill Destler announced his decision on Wednesday to switch the RIT academic calendar from quarters to semesters, effective Fall 2013, and RITNEWS broke the news on Twitter, “old media” (namely TV reporters) came calling. Ironically, it was another form of “old media”—radio—that proved invaluable. Rather than holding a news conference, or escorting more »

Categories: Breaking news, News hits, PR musings, RIT News YouTube Comments Off

What to do with all that hardware?

Wanted: News office for large, private university in upstate New York seeks sturdy bookcase to help showcase its recent success. University News—in conjunction with our friends in University Publications and RITs Educational Technology Center (ETC)—was among the honorees at the 2008 PRism Awards ceremony. The annual event, sponsored by the Rochester chapter of the Public more »

Categories: Breaking news, Events, Photography, University Magazine 1 Comment
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