title graphic

Introducing ‘The University Magazine’ app

When I first became a journalist in 1990, we wrote a story, took a picture and published it. Then in the late 1990s, the Internet became a factor so we wrote a story, took a photo, published it in print and then published it on the Web. By the mid-2000s, we were publishing stories and more »

Categories: Alumni, University Magazine 4 Comments

Živjeli from Croatia

A quick note: This is the seventh and final blog of my visit to RIT’s campuses in the Balkan Region of southeast Europe. You can read all installments at The Tiger Beat . Look for a few videos later this summer, as well as a comprehensive report of the university’s global strategy and direction in more »

Categories: Alumni, PR musings, RIT worldwide 1 Comment

Head and shoulders above Imagine RIT

I watched as 6-year-old Celestin surveyed the scene around him. Clearly this kid had it made. Few visitors to the fifth annual Imagine RIT: Innovation and Creativity Festival enjoyed the privilege of Celestin’s bird’s eye perspective. Perched firmly on the shoulders of graduate student Dave Kelbe, the youngster marveled at RIT’s robotics technology as the more »

Categories: Alumni, Campus life, Events, Imagine RIT, Students Comments Off

A ‘New York State of Mind’ — RIT style

The moment the RIT party landed at LaGuardia last week, we were instantly transformed into a “New York state of mind.” The RIT Alumni Association set up several days of events in New York City and it was a whirlwind of activity that captured the spirit of the 7,100 alumni who live and work in more »

Categories: Alumni, PR musings, Social media, University Magazine Comments Off

Beautiful Solutions: Brought to you by RIT

RIT is in the living rooms of 2.4 million households in Washington, D.C. It started last week with a 30-second commercial on ABC’s Good Morning America. With that, the university officially began a new national branding effort with a pilot campaign in the nation’s 8th largest TV market. The six-week D.C. campaign includes TV spots more »

Categories: Alumni, Branding, PR musings Comments Off

A brief look inside the pages of Athenaeum: Oct. 13

As we steadily progress through the academic year, I find myself looking forward to our bi-weekly University News staff meetings filled with ample opportunities for our communication specialists to pitch stories from colleges they represent in order to earn a spot in Athenaeum. Since July, I’ve taken over coverage for the College of Liberal Arts—and more »

Categories: Alumni, Athenaeum, Research, Students Comments Off
  • About Us

    The Tiger Beat takes you behind the scenes with the members of RIT University News—the news and public relations division of Rochester Institute of Technology. Get the “story behind the story” and an insider’s look at who we are and what we do to publicize RIT news.
  • Browse by Category

  • Browse Archive

  • Browse by Author

  • Full Archive

Entries RSS Comments RSS