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Beautiful Solutions: Brought to you by RIT

RIT is in the living rooms of 2.4 million households in Washington, D.C. It started last week with a 30-second commercial on ABC’s Good Morning America. With that, the university officially began a new national branding effort with a pilot campaign in the nation’s 8th largest TV market. The six-week D.C. campaign includes TV spots more »

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A brief look inside the pages of Athenaeum: Oct. 13

As we steadily progress through the academic year, I find myself looking forward to our bi-weekly University News staff meetings filled with ample opportunities for our communication specialists to pitch stories from colleges they represent in order to earn a spot in Athenaeum. Since July, I’ve taken over coverage for the College of Liberal Arts—and more »

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Two editors. Two Rochester universities. One family.

Catherine Hauser had a home advantage when doing a middle school writing assignment on grammar. She reviewed the homework with her parents, both trained journalists and magazine editors. Yet Catherine was a tad dumbfounded when she didn’t ace the assignment. “Her teacher was looking for the style rules she’d used in class, particularly for capitalization, more »

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Students step up to keep sustainability in the spotlight

When it comes to sustainability, a lot of organizations talk a good game, but the greatest challenge likely exists in the follow through. Members of the RIT community, I’ve observed, continue to rise to the challenge. Nearly two years have passed since RIT President Bill Destler signed the American College & University Presidents’ Climate Commitment. more »

Categories: Alumni, Campus life, Events, Students, Sustainability 1 Comment

Still rallying ’round the Tigers

If you ask Al Mature ’74 (retail management), he’ll tell you the packed loft inside Pittsburgh’s Cafe Fifth Avenue was a sight for sore eyes. Mature frequently found it challenging to attract large numbers of fellow Steel City-area graduates to RIT Alumni Association activities. But with more than 80 alumni in attendance, it was a more »

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RIT, Dunkin’, Wegmans and the Yankees: The power of branding

So what makes a good brand? Let’s start close to home with Wegmans. When you think Wegmans, here’s what comes to mind: customer service, fresh food, convenience, a great place to work and overall high quality. Dunkin’ Donuts sells more coffee than donuts after it repositioned its brand with the America Runs on Dunkin’ campaign. more »

Categories: Alumni, Branding, PR musings 4 Comments
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    The Tiger Beat takes you behind the scenes with the members of RIT University News—the news and public relations division of Rochester Institute of Technology. Get the “story behind the story” and an insider’s look at who we are and what we do to publicize RIT news.
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