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RIT, Dunkin’, Wegmans and the Yankees: The power of branding

So what makes a good brand? Let’s start close to home with Wegmans. When you think Wegmans, here’s what comes to mind: customer service, fresh food, convenience, a great place to work and overall high quality. Dunkin’ Donuts sells more coffee than donuts after it repositioned its brand with the America Runs on Dunkin’ campaign. more »

Categories: Alumni, Branding, PR musings 4 Comments

Alumni Association acts quickly to help homeless during storm

Megan Cheever and Jon Rodibaugh from the RIT Alumni Office had a feast in front of them on Jan. 30, but they had no guests to serve at their reception. The two were planning to host 35 attendees of the Alumni Association meeting in Washington, D.C., at a dinner party in Potomac, Md. But a more »

Categories: Alumni Comments Off

Good news for a change

There’s so much bad news on TV and in the papers. Seems like the hopeful, upbeat stories get buried. But the CBS Evening News had a great one on New Year’s Day, and an RIT grad figured prominently in the story. The New Year’s Day “American Spirit” segment, titled “The Golden Rule” and reported by more »

Categories: Alumni Comments Off

Photographs and memories


August marked the 40th anniversary of the iconic event of the 1960s: the Woodstock Music and Arts Fair. I remember watching the astonishing news reports. I knew people who had made the pilgrimage to Yasgur’s Farm, but I was busy that summer before my senior year in college. I missed the chance to be part more »

Categories: Alumni, University Magazine 3 Comments

Winter brings changes

With publication of the spring 2009 issue, RIT: The University Magazine marked its 10th anniversary. That makes us a pretty new player. By comparison, MIT launched Technology Review in 1888. Still, RIT was part of a trend. According to Oxbridge Communications, 306 college magazines were introduced between 1993 and 2003—a 43 percent increase. Still, 10 more »

Categories: Alumni, University Magazine 9 Comments

Brick City’s new look

RIT’s fall tradition is back for another rendition. But this time it features a new twist and even a slightly different name. “Brick City Homecoming” is now known as “Brick City Homecoming and Family Weekend.” The minor tweak was designed to ensure the families of our students understood that this weekend is for them, too. more »

Categories: Alumni, Campus life, Events, Sports Comments Off
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