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Two editors. Two Rochester universities. One family.

Catherine Hauser had a home advantage when doing a middle school writing assignment on grammar. She reviewed the homework with her parents, both trained journalists and magazine editors. Yet Catherine was a tad dumbfounded when she didn’t ace the assignment. “Her teacher was looking for the style rules she’d used in class, particularly for capitalization, more »

Categories: Alumni, Campus life, PR musings, University Magazine Comments Off

Students step up to keep sustainability in the spotlight

When it comes to sustainability, a lot of organizations talk a good game, but the greatest challenge likely exists in the follow through. Members of the RIT community, I’ve observed, continue to rise to the challenge. Nearly two years have passed since RIT President Bill Destler signed the American College & University Presidents’ Climate Commitment. more »

Categories: Alumni, Campus life, Events, Students, Sustainability 1 Comment

Still rallying ’round the Tigers

If you ask Al Mature ’74 (retail management), he’ll tell you the packed loft inside Pittsburgh’s Cafe Fifth Avenue was a sight for sore eyes. Mature frequently found it challenging to attract large numbers of fellow Steel City-area graduates to RIT Alumni Association activities. But with more than 80 alumni in attendance, it was a more »

Categories: Alumni, Campus life, Events, Sports Comments Off

RIT, Dunkin’, Wegmans and the Yankees: The power of branding

So what makes a good brand? Let’s start close to home with Wegmans. When you think Wegmans, here’s what comes to mind: customer service, fresh food, convenience, a great place to work and overall high quality. Dunkin’ Donuts sells more coffee than donuts after it repositioned its brand with the America Runs on Dunkin’ campaign. more »

Categories: Alumni, Branding, PR musings 4 Comments

Alumni Association acts quickly to help homeless during storm

Megan Cheever and Jon Rodibaugh from the RIT Alumni Office had a feast in front of them on Jan. 30, but they had no guests to serve at their reception. The two were planning to host 35 attendees of the Alumni Association meeting in Washington, D.C., at a dinner party in Potomac, Md. But a more »

Categories: Alumni Comments Off

Good news for a change

There’s so much bad news on TV and in the papers. Seems like the hopeful, upbeat stories get buried. But the CBS Evening News had a great one on New Year’s Day, and an RIT grad figured prominently in the story. The New Year’s Day “American Spirit” segment, titled “The Golden Rule” and reported by more »

Categories: Alumni Comments Off
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    The Tiger Beat takes you behind the scenes with the members of RIT University News—the news and public relations division of Rochester Institute of Technology. Get the “story behind the story” and an insider’s look at who we are and what we do to publicize RIT news.
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