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Summertime meditations on social media (part 1): Twitter for ‘newbies’

At RIT University News, we do our best to stay current on trends in social media (and between all of us, I think we do pretty well). RIT News was an early adopter of Facebook and Twitter, produced news podcasts before most universities and launched a YouTube channel early on. Plus, this blog was one more »

Categories: News & Events Daily, Podcasts, PR musings, RIT News YouTube, Social media, University Magazine 2 Comments

Under the Hood: More about Team UNS, Part I

In most of my posts so far, I’ve talked about what I do and how I’m adjusting. I briefly mentioned a couple of writers in a previous post, so I thought it would be helpful to introduce some of the other faces behind University News. Let’s start at the top: Bob Finnerty is our chief more »

Categories: Athenaeum, Inside N&E, News & Events Daily, News hits, Podcasts, PR musings, RIT News YouTube, Under the Hood, University Magazine Comments Off

A day with an RIT hockey player

My roots in the communication industry began in sports. I started my career as a part-time “outfielder” in the Rochester Democrat and Chronicle sports department. Working in the world of sports can be tough. Sporting events typically take place on nights and weekends—when most of us hope to be spending time with family and friends. more »

Categories: Campus life, RIT News YouTube Comments Off

‘Ritchie’ faces the nation

In case you missed it: Ritchie Faces the Nation RIT mascot Ritchie the Tiger was interviewed by CBS News Chief Washington Correspondent and “Face the Nation” host, Bob Schieffer. Among the topics they discussed, Schieffer grilled Ritchie about his “unmascot-like” conduct at the 2010 NCAA Frozen Four men’s hockey tournament, and Ritchie has a lukewarm more »

Categories: Campus life, RIT News YouTube, Social media, Sports Comments Off

Top RIT news stories, videos and podcasts for April

Without question, RIT’s trip last month to the NCAA’s Frozen Four men’s ice hockey championship tournament, hosted at Ford Field in Detroit, got our readers’ attention—in a big way. Among the 10 most-viewed RIT news stories in April, eight were related to the Tigers first-ever berth in the tournament. Plus, each of last month’s most more »

Categories: Inside N&E, News & Events Daily, Podcasts, RIT News YouTube, Sports Comments Off

Destler on WITR: ‘Old media’ shines anew

After RIT President Bill Destler announced his decision on Wednesday to switch the RIT academic calendar from quarters to semesters, effective Fall 2013, and RITNEWS broke the news on Twitter, “old media” (namely TV reporters) came calling. Ironically, it was another form of “old media”—radio—that proved invaluable. Rather than holding a news conference, or escorting more »

Categories: Breaking news, News hits, PR musings, RIT News YouTube Comments Off
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    The Tiger Beat takes you behind the scenes with the members of RIT University News—the news and public relations division of Rochester Institute of Technology. Get the “story behind the story” and an insider’s look at who we are and what we do to publicize RIT news.
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