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Beautiful Solutions: Brought to you by RIT

RIT is in the living rooms of 2.4 million households in Washington, D.C. It started last week with a 30-second commercial on ABC’s Good Morning America. With that, the university officially began a new national branding effort with a pilot campaign in the nation’s 8th largest TV market. The six-week D.C. campaign includes TV spots more »

Categories: Alumni, Branding, PR musings Comments Off

Shooting Tigers

Being part of the RIT family for over seven years doesn’t seem like it has been that many. Sure, for several members of the RIT family seven years might seem more like a morning commute in their RIT career. For me, I sure hope I can say the same thing many years from now. Some more »

Categories: Branding, Events, Guest blogger, Sports 3 Comments

What’s next with RIT branding? Storytelling

There is an old saying in journalism that also works with branding: Show your readers (audience), don’t just tell them. It would be very easy for RIT to tell the world: We’re innovative and creative We’re big, with an enrollment of 17,000 students We have one of the oldest and largest co-operative education program in more »

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RIT Brand Forums: Dec. 6 and 7

Just do it . . . I’m willing to bet you thought of Nike with those three simple words. Nike has one of the world’s leading brands, but there’s more to it than its famous swoosh logo and strong tagline. The Nike brand is about a healthy and active lifestyle, and more. So what’s the more »

Categories: Branding, PR musings 2 Comments

RIT, Dunkin’, Wegmans and the Yankees: The power of branding

So what makes a good brand? Let’s start close to home with Wegmans. When you think Wegmans, here’s what comes to mind: customer service, fresh food, convenience, a great place to work and overall high quality. Dunkin’ Donuts sells more coffee than donuts after it repositioned its brand with the America Runs on Dunkin’ campaign. more »

Categories: Alumni, Branding, PR musings 4 Comments
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