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A night at the PRism Awards (that we didn’t win any of)

The gang from RIT University News made its annual appearance at the PRism Awards, sponsored by the Rochester chapter of the Public Relations Society of America, on June 11. The PRisms, which were awarded this year at Casa Larga Vineyards in Fairport, are a salute to the best work taking place in the local public more »

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Graduating into national prominence

Ursula Burns

Greetings from Southern California. With another academic year at RIT in the rear-view mirror, there is no better time for me to get away. And even though I’m officially on vacation, I didn’t want to completely pull the plug without sharing some thoughts on this year’s amazing commencement celebration. I scratched out these thoughts Saturday more »

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Graduation also means commissioning ceremonies for ROTC cadets

glover-air-force-rotc-group

As we near graduation, many of our newest alums will take off after the ceremonies and parties for hometowns and vacations. Some will start new jobs, others will head for the beach. Still another group will begin careers as newly commissioned officers in the United States military, assigned to bases around the country, maybe across more »

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Behind the scenes at Imagine

RIT was THE place to be for the Imagine Festival. I had a great time unearthing some behind-the-scenes gems from exhibits off the beaten path. Here are a special few: Cars, trucks and bikes—green and very-close-to being green were all over campus. Two off-road vehicles were perched precariously on The Rock, you know the one—sometimes more »

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Behind the curtain: marketing Imagine RIT

Imagine RIT: Innovation and Creativity Festival returns to wow Rochester for a second year on May 2. More than 400 examples of RIT student, faculty and staff innovation and creativity will be on display. Visitors will check out cutting-edge technology, groundbreaking research and world-class artistry through a series of interactive exhibits, demonstrations and performances. At more »

Categories: Events, PR musings 2 Comments

Stick it where the sun DOES shine

To be honest, I normally consider it a bit of a nuisance—that Post-it note on the newspaper that covers part of the headline or information on the masthead. But that wasn’t my reaction yesterday. The latest Democrat and Chronicle Post-it represents the kick off to the final phase of our public relations and marketing push more »

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    The Tiger Beat takes you behind the scenes with the members of RIT University News—the news and public relations division of Rochester Institute of Technology. Get the “story behind the story” and an insider’s look at who we are and what we do to publicize RIT news.
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