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Using Twitter to keep up-to-date on #RIT news

In an April 12 Athenaeum story, colleague Paul Stella writes about Twitter’s use by a group of students, known as “5 RIT Students,” and others on campus. RIT University News, an early adopter of Twitter (having joined the “microblog” in summer ’08), uses Twitter daily to efficiently (quickly and concisely) share top RIT news. Twitter more »

Categories: Athenaeum, PR musings, Social media Comments Off

My first week at University News

Associated Press stylebooks, Student Spotlights and, of course, an umbrella shaped like a Samurai sword.  What else could possibly kick off an exciting co-op with University News? As a fourth-year advertising & public relations and psychology double major, I’m excited about the opportunity to work full-time for the department during spring quarter. The past week became a more »

Categories: Breaking news, Campus life, PR musings, Social media, Students Comments Off

A ‘New York State of Mind’ — RIT style

The moment the RIT party landed at LaGuardia last week, we were instantly transformed into a “New York state of mind.” The RIT Alumni Association set up several days of events in New York City and it was a whirlwind of activity that captured the spirit of the 7,100 alumni who live and work in more »

Categories: Alumni, PR musings, Social media, University Magazine Comments Off

A ‘new day’ (part 4): Your ad here!

Over the past few weeks, I’ve been sharing details about the recent redesign of News & Events Daily, our digital newsletter. Soon we’ll add the final piece to the puzzle: paid advertising. Why ads? We feel that advertising will be an effective way to allow clients to share specialized messages with our targeted audience of more »

Categories: Inside N&E, News & Events Daily, Social media Comments Off

A ‘new day’ (part 3): Re-doing the daily

Previously, I began to share details of the recent redesign of News & Events Daily, the RIT News digital newsletter. Here’s more…. Plans for the redesign started about a year ago, and they began in earnest at the conclusion of the 2010–2011 academic year with a goal of unveiling a “new look” by fall quarter. more »

Categories: Inside N&E, News & Events Daily, Social media 3 Comments

A ‘new day’ (part 2): A short history and behind the scenes

Last time, I shared highlights of the recent redesign of our e-newsletter, News & Events Daily. Today, a brief history of News & Events and N&E Daily and behind the scenes of the redesign. When News & Events Daily was launched, on Oct. 8, 2008, it was the digital “sister” newsletter to News & Events, more »

Categories: Athenaeum, Inside N&E, News & Events Daily, Social media Comments Off
  • About Us

    The Tiger Beat takes you behind the scenes with the members of RIT University News—the news and public relations division of Rochester Institute of Technology. Get the “story behind the story” and an insider’s look at who we are and what we do to publicize RIT news.
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