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A ‘new day’ for News & Events Daily (part 1)

It’s a new day—or perhaps I should say, it’s a new daily. On Tuesday, RIT News unveiled a “new look” for News & Events Daily, our nearly 3-year-old e-newsletter. Highlights include: Campus Spotlight — larger and more prominent, at the top, giving greater visibility to RIT News photographer Sue Weisler’s excellent photos Today’s weather — more »

Categories: Inside N&E, News & Events Daily, Social media Comments Off

Summertime meditations on social media (part 4): All the rest

Following my previous blog post on Foursquare—and the robust discussion that ensued—this post might seem a bit anticlimactic. But to wrap up this series (at least for now), let’s briefly take a look at three additional popular social-media tools: Facebook I once heard a Facebook-Twitter analogy—but since I don’t recall it exactly, I’ll have to more »

Categories: PR musings, Social media Comments Off

Summertime meditations on social media (part 3): Foursquare (unvarnished)

Last time, I shared opinions about and advice for effectively using Twitter—and lamented its misuse by some who #fail to share compelling content. Speaking of non-compelling content … there’s Foursquare. I cautioned in part 1 that opinions would be direct and occasionally contrarian. I recognize that people use social media with many different goals in more »

Categories: PR musings, Social media 17 Comments

Summertime meditations on social media (part 2): Twitter for…narcissists?

It seems as though blog posts appear someplace almost daily offering bulleted lists of sugarcoated Twitter tips. This one is different, I promise. First, narcissism—extreme love of oneself—abounds in social media. That’s no big surprise. A certain amount of narcissism—on Twitter, Facebook and social media, in general—is only to be expected. But here are some more »

Categories: PR musings, Social media 4 Comments

Summertime meditations on social media (part 1): Twitter for ‘newbies’

At RIT University News, we do our best to stay current on trends in social media (and between all of us, I think we do pretty well). RIT News was an early adopter of Facebook and Twitter, produced news podcasts before most universities and launched a YouTube channel early on. Plus, this blog was one more »

Categories: News & Events Daily, Podcasts, PR musings, RIT News YouTube, Social media, University Magazine 2 Comments

Under the Hood: TTFN!

The school year is just about complete, and I reached my goal of posting an Under the Hood gem every Monday since the first one ran in January. I hope you learned a little more about how University News operates, and thanks for letting me vent about how this job change has affected my life more »

Categories: Blogging, Campus life, Students, Under the Hood Comments Off
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    The Tiger Beat takes you behind the scenes with the members of RIT University News—the news and public relations division of Rochester Institute of Technology. Get the “story behind the story” and an insider’s look at who we are and what we do to publicize RIT news.
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