It’s a new day—or perhaps I should say, it’s a new daily. On Tuesday, RIT News unveiled a “new look” for News & Events Daily, our nearly 3-year-old e-newsletter. Highlights include: Campus Spotlight — larger and more prominent, at the top, giving greater visibility to RIT News photographer Sue Weisler’s excellent photos Today’s weather — more »
Categories: Inside N&E, News & Events Daily, Social media Comments Off
Following my previous blog post on Foursquare—and the robust discussion that ensued—this post might seem a bit anticlimactic. But to wrap up this series (at least for now), let’s briefly take a look at three additional popular social-media tools: Facebook I once heard a Facebook-Twitter analogy—but since I don’t recall it exactly, I’ll have to more »
Categories: PR musings, Social media Comments OffLast time, I shared opinions about and advice for effectively using Twitter—and lamented its misuse by some who #fail to share compelling content. Speaking of non-compelling content … there’s Foursquare. I cautioned in part 1 that opinions would be direct and occasionally contrarian. I recognize that people use social media with many different goals in more »
Categories: PR musings, Social media 17 CommentsIt seems as though blog posts appear someplace almost daily offering bulleted lists of sugarcoated Twitter tips. This one is different, I promise. First, narcissism—extreme love of oneself—abounds in social media. That’s no big surprise. A certain amount of narcissism—on Twitter, Facebook and social media, in general—is only to be expected. But here are some more »
Categories: PR musings, Social media 4 CommentsAt RIT University News, we do our best to stay current on trends in social media (and between all of us, I think we do pretty well). RIT News was an early adopter of Facebook and Twitter, produced news podcasts before most universities and launched a YouTube channel early on. Plus, this blog was one more »
Categories: News & Events Daily, Podcasts, PR musings, RIT News YouTube, Social media, University Magazine 2 CommentsThe school year is just about complete, and I reached my goal of posting an Under the Hood gem every Monday since the first one ran in January. I hope you learned a little more about how University News operates, and thanks for letting me vent about how this job change has affected my life more »
Categories: Blogging, Campus life, Students, Under the Hood Comments Off


