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Wanted: Opinionated people

Space is set aside each Monday in our e-newsletter, News & Events Daily, for a “Viewpoints” opinion essay, and we ran one this week. The only problem: It was the first one we had run in more than three months! Three months! That’s kind of hard to believe at this place of more than 17,000 more »

Categories: Inside N&E, News & Events Daily, PR tips Comments Off

Relationships still make things happen

13WHAM tour

“Can you help us get a tour of a local TV station?” asked Lauren Hittinger, president of RIT’s Public Relations Student Society of America chapter. I don’t have a ton of influence in the world, but I was pretty sure I could make that happen. Having recently agreed to serve as professional advisor to the more »

Categories: PR musings, PR tips Comments Off

Jumpstarting a new generation of PR pros

With nearly 90,000 miles on the original battery, I knew I was playing with fire. “But why today?” The clicking sound coming from my car’s ignition on Monday prompted this reaction. So much for my plan to arrive at work early and practice my presentation for the PR Now symposium. Sponsored by the RIT Department more »

Categories: Events, PR musings, PR tips 4 Comments

Dube hits a ‘round-tripper’

For some stories, receiving coverage in the local newspaper is considered pretty good. Toss in additional coverage by one of the local TV stations and it’s regarded as especially good. Well, recently my colleague Will Dube hit a homerun with local coverage of a multidisciplinary engineering senior-design project known as “the smoking machine.” The device, more »

Categories: Dateline: RIT, News hits, Podcasts, PR tips, Research 1 Comment

More on who we are and what we do: We’re reporters (except when the news is really bad, right?)

The answer to the question posed in the headline may surprise you. First, last time I explained that just like “real” reporters we don’t “spin” like some PR flacks. In fact, we avoid editorializing in our news releases and stories all together. Honest. We know from experience that burnishing a news release won’t necessarily make more »

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More on who we are and what we do: Are we reporters or spinmeisters?

Last time, I explained what we do in University News Services (see More on who we are and what we do). Here’s the crib sheet: Media relations This time, I’ll expand on who we (collectively) are. As Silandara recently wrote, most of us previously worked in the media—and, as the adage goes, it stays in more »

Categories: PR tips 1 Comment
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    The Tiger Beat takes you behind the scenes with the members of RIT University News—the news and public relations division of Rochester Institute of Technology. Get the “story behind the story” and an insider’s look at who we are and what we do to publicize RIT news.
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